Ad-ology® Research for Strategic Advertising and Marketing

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Feb.2.2012	Improved Ad Impression and Audience Reach Measurement Tools Coming for Digital Campaigns
Feb.2.2012	Local Restaurants, Bars and Clubs Shift More Dollars to Digital
Feb.1.2012	Valentine's Day 2012 Spending Will Be Up, Expected to Reach $17.6B.
Feb.1.2012	Forecasters Say Interactive TV Market Slow to Develop
Feb.1.2012	To Halt 'Showrooming' Trend, Retailers Turn to New Promotional Tactics
Jan.31.2012	Top Opportunities/Challenges Ahead for Optical Stores
Jan.31.2012	Record Number of Americans to Celebrate Super Bowl, Spend Average of $63
Jan.31.2012	Banks to Increase Digital Media Efforts
Jan.31.2012	B to B Marketers Increasing Ad Budgets This Year
Jan.30.2012	Price-Conscious Shoppers Look to Digital to Save Money
Jan.30.2012	CPG Trade Promotion, Co-op Ads Shifting to Digital in 2012
Jan.30.2012	Agencies Predict More Ad Spending in 2012
Jan.27.2012	Coffee Segment Poised for Strong Growth in 2012
Jan.27.2012	Top Opportunities/Challenges Ahead for Beef and Pork Wholesalers
Jan.27.2012	CPG Marketers to Spend Ad Budgets 'Smartly' as Recession Lingers
Jan.27.2012	Online Branding Campaigns to Take Larger Share of Ad Budgets
Jan.26.2012	Two-Thirds of U.S. Households Have HDTV Sets, Plan to Purchase More
Jan.26.2012	Grocers to Boost Prepared Food Promotion in 2012
Jan.26.2012	Nonprofits to Focus on Digital Marketing in 2012
Jan.25.2012	Top Opportunities/Challenges Ahead for Alternative Energy Solutions Providers