Ad-ology is the science of smarter advertising and marketing through audience optimization.

sdsofficeSince 2005, Ad-ology has been providing dependable data, forecasts and analysis for winning new accounts and selling more to existing customers, while providing outstanding value so you can achieve accountability without compromise. Specifically, our research focuses on:

  • technographic segmentation for digital marketing
  • consumer purchase intent
  • psychographics (lifestyle interests, attitudes and values)
  • media usage and influence
  • small business marketing

Through an alliance with Polk, we also analyze automotive sales to help media sales teams, agencies and marketing consultants measure the impact of their local advertising/marketing efforts on sales.

Ad-ology Research is used by over 2,000 advertising agencies, media properties, economic gardening programs and corporate marketing departments across North America and is sourced by leading trade and consumer media. We are also a research partner for the AAF’s National Student Advertising Competition.

Ad-ology Research is a division of Sales Development Services (SDS), Inc. – a Westerville, Ohio firm founded in 1989. More about Ad-ology’s parent company is available at