Advertising News

Clear Channel Radio Flips KIKI to Gen X Rhythmic

Media Buyer Planner — Fri, 03 Sep 2010 16:45:36 +0000

Clear Channel Radio is flipping its Honolulu station KIKI-FM from Rhythmic Hot 93.9 to Generation X Rhythmic with Hawaii influences, reports Radio Ink. The Hot 93.9 format will shift to KIKI's HD2... READ MORE

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John Beardsley, former CEO of Padilla Speer Beardsley, dead at 73

Media & Marketing News - Media & Marketing News Headlines | Bizjournals.com — Fri, 03 Sep 2010 16:05:01 +0000

John Beardsley, retired CEO of Minneapolis-based public relations firm Padilla Speer Beardsley, has died, the firm said Friday.

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CarMax Makes Agency Pick

AdWeek — Fri, 03 Sep 2010 15:47:00 +0000

CarMax has confirmed selecting Amalgamated for creative chores on its account. The client spends $50 million annually on ads. READ MORE

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Friday Brain Candy 9-3-10: Digital Battlefield between Apple, Amazon

Media Buyer Planner — Fri, 03 Sep 2010 15:45:36 +0000

We've gathered together some of the most important (or, in some cases, just the most fun) stories from the day, putting them in a particularly easy-to-skim form for quick Friday reading:... READ MORE

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Richardson allocates $225,000 for film programs

Media & Marketing News - Media & Marketing News Headlines | Bizjournals.com — Fri, 03 Sep 2010 15:40:06 +0000

Gov. Bill Richardson has allocated $225,000 to film and digital media programs in Taos and Portales.

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HGTV Gives Viewers A Chance To Win Manhattan 'Urban Oasis'

Multichannel News: Marketing — Fri, 03 Sep 2010 15:28:08 +0000

As part of its latest home giveaway, HGTV will award a Manhattan residence to the... READ MORE

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Timberland's 'Heroes' Have Extra Dimension

AdWeek — Fri, 03 Sep 2010 14:56:00 +0000

Timberland is launching a global campaign showcasing its Earthkeepers collection of eco-friendly apparel. The effort, dubbed "Nature needs heroes," includes TV, print and retail ads, as well as social media and a microsite that uses 3-D technology to help consumers become better acquainted with Earthkeepers. Also, select store windows in the U.S. will feature special graphics that consumers can bring to life using 3-D glasses. READ MORE

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TV Media People on the Move 9-3-10

Media Buyer Planner — Fri, 03 Sep 2010 14:45:36 +0000

Not too much activity, even in lower-level positions, in the television media world this summer. Some shuffling was seen in sales positions, and producers as usual had a high rate of turnover. This... READ MORE

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Chris Johnson to become Freeland Chevrolet spokesman

Media & Marketing News - Media & Marketing News Headlines | Bizjournals.com — Fri, 03 Sep 2010 13:57:15 +0000

Freeland Chevrolet has added Titans running back Chris Johnson to its sales force.

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Nielsen: Hispanic TV Homes Jump To 40% Of U.S. Households This Season

Multichannel News: Marketing — Fri, 03 Sep 2010 13:56:23 +0000

With results of the 2010 Census expected to show a significant increase in the Hispanic... READ MORE

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Korean Air Sets Global Strategy

AdWeek — Fri, 03 Sep 2010 13:56:00 +0000

Korean Air this week is launching a new theme, "For life on a whole new scale." Ads take a global approach, but retain local flavor. READ MORE

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'Paste' Kills Print Edition, Holds out Hope for Future

Media Buyer Planner — Fri, 03 Sep 2010 13:45:36 +0000

Paste music magazine, struggling financially for several years, has laid off nearly all its employees and closed up shop, though it plans to continue to publish an online version. Paste was known in... READ MORE

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Keeneland beefs up September Yearling Sale coverage

Media & Marketing News - Media & Marketing News Headlines | Bizjournals.com — Fri, 03 Sep 2010 13:05:24 +0000

Keeneland Association Inc. will provide coverage of its September Yearling Sale across various media platforms.

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Under New Owner, Burger King May Spend More on Marketing

Advertising Age - Latest News — Fri, 03 Sep 2010 12:39:01 +0000

NEW YORK (AdAge.com) -- The $4 billion sale of Burger King to 3G Capital Management this week doesn't mean flip for McDonald's firmer-than-ever position as the No. 1 burger chain. But it does present an opportunity to steal back at least some of the share ceded in the past couple of years to the Golden Arches as well as fast-feeders like Wendy's, Subway and Domino's.

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Union Membership: How Tweet It Is

Multichannel News: Marketing — Fri, 03 Sep 2010 12:19:00 +0000

Breaking Bad's R. J. Mitte, CSI: NY's Hill Harper, and KCBS reporter Bob Butler are among a... READ MORE

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The Best Media Writing of the Week

Advertising Age - Latest News — Fri, 03 Sep 2010 12:07:02 +0000

Journalists, especially the ink-stained variety, often get a bad rap for not being terribly good with technology. That perception might change, however, with the revelation that the reporters from the News of the World, one of Rupert Murdoch's trashier publications, have for years been hacking the voice-mail boxes of the bold names they cover. Sure, some folks -- though, hopefully not the office cat -- may be going to jail, but that's a small price to pay for a scoop that Prince William injured his knee.

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Sweet 'N Low Goes Retro

AdWeek — Fri, 03 Sep 2010 12:07:00 +0000

To look forward, Mother glances back, creating illustrations culled from 1960s and '70s flower power and psychedelia. READ MORE

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Ford's Raptor pickup boasts bigger engine, more seats

Automotive News Marketing News Feed — Fri, 03 Sep 2010 08:44:00 +0000

Ford dealers begin taking orders today for the 2011 F-150 SVT Raptor pickup, featuring a larger standard engine and more seating capacity. For starters, all 2011 Raptors will come standard with a 6. READ MORE

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Rockfish Taps Two P&G Execs to Open Cincinnati Office

Advertising Age - Latest News — Thu, 02 Sep 2010 17:22:02 +0000

BATAVIA, Ohio (AdAge.com) -- Two Procter & Gamble Co. marketers are joining Rockfish Interactive to form a Cincinnati branch of the fast-growing Northwest Arkansas-based digital agency, giving a shop that counts behemoths Walmart Stores and P&G among its clients an additional foothold as it seeks to double headcount for the second year in a row.

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AOL's Armstrong: Why We Went With Google

Advertising Age - Latest News — Thu, 02 Sep 2010 14:12:01 +0000

NEW YORK (AdAge.com) -- In a sign of Google's renewed belief in AOL's future, the search giant has outbid Microsoft to retain AOL's search traffic for another five years. Terms of the deal were not disclosed, but Citigroup analyst Mark Mahaney reports it is structured as a revenue share and does not include any upfront payments or guarantees. Ad Age talked with AOL CEO Tim Armstrong about the deal.

- Advertising Age - Latest News

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