Advertising News Exclusive Insights For Strategic Advertising+Marketing en-us Copyright 2013 Fri, 24 May 2013 15:32:29 EST Ad of the Day: Dodge <img src="http://www.adweek.com/files/imagecache/node-detail/news_article/dodge-defiance-hed-2013.jpg"> <p> It&#39;s the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand&#39;s tie-in with the groundbreaking TV show/video game Defiance.</p> <p> Set in 2046, the Syfy show is a futuristic drama set in a city called Defiance, which sits atop the ruins of St. Louis, Mo. Seven unique alien races have arrived on Earth, a development that has thrown humans for a bit of a loop. But not Dodge. As you see in the ad, from Wieden + Kennedy, which begins in the present day and continues to 2046, the Dodge Charger is so tough and versatile that it manages to survive the apocalypse, the invasion and lots of frantic driving by alien-pecked humans. &quot;Only the defiant survive,&quot; says the on-screen copy at the end.</p> <p> The show&#39;s hero, Joshua Nolan (Grant Bowler), drives a couple of Dodge Chargers, which have been modified a bit to fit the futuristic story line. The cars were directly integrated into the story in this past Monday&#39;s episode, the sixth of the first season, becoming major characters. And while there&#39;s an element of goofiness in having modern-day vehicles drive through Armageddon and live to tell the tale, there&#39;s a gritty, cool factor here too&mdash;achieved largely by the nice juxtaposition of the dark, hectic visuals and the soulful, stylish song &quot;Freedom&quot; by Anthony Hamilton and Elayna Boynton (which you may recognize from Django Unchained). Ads for video games often pair violence and beauty in this way especially weel&mdash;here, the fictional premise lets an automaker do the same.</p> <p> And no wonder it feels like a video-game spot. Defiance is also a <a href="http://www.defiance.com/en/game/" target="_blank">massively multiplayer online video game.</a> The show and the game feature interconnected worlds and story lines&mdash;the show impacts the game, and the game influences the show. And while the show features the Charger, the game <a href="/node/146336">incorporates the Dodge Challenger</a> into the mix.</p> <p> Dodge and W+K have <a href="/node/143380">glimpsed the future before.</a> Maybe we could use the Dart&#39;s time machine to go back and make this Charger spot a :60?</p> <p> <object height="367" width="652"><param name="movie" value="http://www.youtube.com/v/NcuG_WMNYfM?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed allowfullscreen="true" allowscriptaccess="always" height="367" src="http://www.youtube.com/v/NcuG_WMNYfM?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="652"></embed></object></p> <p> <strong>CREDITS</strong><br /> Clients: Dodge, Syfy<br /> Project: Dodge Charger | Defiance</p> <p> Agency: Wieden + Kennedy, Portland, Ore.<br /> Creative Directors: Aaron Allen / Michael Tabtabai / Kevin Jones<br /> Copywriter: Smith Henderson<br /> Art Director: Susan Land<br /> Executive Producer: Corey Bartha<br /> Account Team: Thomas Harvey / Lani Reichenbach / Ramon Cruz<br /> Project Manager: Tamar Berk<br /> Executive Creative Directors: Joe Staples / Susan Hoffman<br /> Agency Executive Producer: Ben Grylewicz<br /> Agency Producer: Jennie Lindstrom / Kirsten Acheson<br /> Business Affairs Director: Amber Lavender</p> <p> Production Company: MJZ<br /> Director: Nicolai Fuglsig<br /> Executive Producer: Emme Wilcockson<br /> Line Producer: James Blom<br /> Director of Photography: Robert Elswit</p> <p> Editorial Company: Rock, Paper Scissors<br /> Editor: Stewart Reeves<br /> Post Producer: Alexandra Zickerick<br /> Post Executive Producer: Carol Lynn Weaver</p> <p> VFX Company: Method<br /> VFX Supervisor: Ben Walsh<br /> Executive Producer: Stephanie Gilgar<br /> Head of 2D/Flame Artist: Patrick Ferguson<br /> Producer: Jason Cohon<br /> Coordinator: Nicole Saccardi<br /> Nuke Artists: Alex Gitler / Grady Campbell<br /> Matte Painting: Roger Kupelian / Rich Mahon / Zach Christian<br /> FX Artist: Travis Harkleroad<br /> Tracking: Apirak Kamjan / Rachan Chirattanakornkul<br /> Roto: Kenneth Liu / Scott Crafford</p> <p> Music+Sound Company: Stimmung<br /> Sound Designer: Gus Koven<br /> Producer: Ceinwyn Clark</p> <p> Mix Company: Lime Studios<br /> Mixer: Mark Meyuhas<br /> Producer: Jessica Locke</p><img width='1' height='1' src='http://adweek.feedsportal.com/c/34792/f/641563/s/2c5ea8ca/mf.gif' border='0'/><div class='mf-viral'><table border='0'><tr><td valign='middle'><a href="http://share.feedsportal.com/share/twitter/?u=http%3A%2F%2Fwww.adweek.com%2Fnews%2Fadvertising-branding%2Fad-day-dodge-149812&t=Ad+of+the+Day%3A+Dodge" target="_blank"><img src="http://res3.feedsportal.com/social/twitter.png" border="0" /></a>&nbsp;<a href="http://share.feedsportal.com/share/facebook/?u=http%3A%2F%2Fwww.adweek.com%2Fnews%2Fadvertising-branding%2Fad-day-dodge-149812&t=Ad+of+the+Day%3A+Dodge" target="_blank"><img src="http://res3.feedsportal.com/social/facebook.png" border="0" /></a>&nbsp;<a href="http://share.feedsportal.com/share/linkedin/?u=http%3A%2F%2Fwww.adweek.com%2Fnews%2Fadvertising-branding%2Fad-day-dodge-149812&t=Ad+of+the+Day%3A+Dodge" target="_blank"><img src="http://res3.feedsportal.com/social/linkedin.png" border="0" /></a>&nbsp;<a href="http://share.feedsportal.com/share/gplus/?u=http%3A%2F%2Fwww.adweek.com%2Fnews%2Fadvertising-branding%2Fad-day-dodge-149812&t=Ad+of+the+Day%3A+Dodge" target="_blank"><img src="http://res3.feedsportal.com/social/googleplus.png" border="0" /></a>&nbsp;<a href="http://share.feedsportal.com/share/email/?u=http%3A%2F%2Fwww.adweek.com%2Fnews%2Fadvertising-branding%2Fad-day-dodge-149812&t=Ad+of+the+Day%3A+Dodge" target="_blank"><img src="http://res3.feedsportal.com/social/email.png" border="0" /></a></td><td valign='middle'></td></tr></table></div> READ MORE

- AdWeek

]]> http://adweek.feedsportal.com/c/34792/f/641563/s/2c5ea8ca/l/0L0Sadweek0N0Cnews0Cadvertising0Ebranding0Cad0Eday0Edodge0E149812/story01.htm AdWeek Fri, 24 May 2013 19:27:23 -0400 Fast, Furious Wikileaks Mashed <img src="http://www.adweek.com/files/imagecache/node-detail/1126101268_2407237500001_video-still-for-video-2407286179001_0.jpgpubid1126101268"> <p> Your holiday weekend movies in Trailer Mash 05 24 13</p><img width='1' height='1' src='http://adweek.feedsportal.com/c/34792/f/641563/s/2c5e508f/mf.gif' border='0'/><div class='mf-viral'><table border='0'><tr><td valign='middle'><a href="http://share.feedsportal.com/share/twitter/?u=http%3A%2F%2Fwww.adweek.com%2Fvideo%2Fadvertising-branding%2Ffast-furious-wikileaks-mashed-149807&t=Fast%2C+Furious+Wikileaks+Mashed" target="_blank"><img src="http://res3.feedsportal.com/social/twitter.png" border="0" /></a>&nbsp;<a href="http://share.feedsportal.com/share/facebook/?u=http%3A%2F%2Fwww.adweek.com%2Fvideo%2Fadvertising-branding%2Ffast-furious-wikileaks-mashed-149807&t=Fast%2C+Furious+Wikileaks+Mashed" target="_blank"><img src="http://res3.feedsportal.com/social/facebook.png" border="0" /></a>&nbsp;<a href="http://share.feedsportal.com/share/linkedin/?u=http%3A%2F%2Fwww.adweek.com%2Fvideo%2Fadvertising-branding%2Ffast-furious-wikileaks-mashed-149807&t=Fast%2C+Furious+Wikileaks+Mashed" target="_blank"><img src="http://res3.feedsportal.com/social/linkedin.png" border="0" /></a>&nbsp;<a href="http://share.feedsportal.com/share/gplus/?u=http%3A%2F%2Fwww.adweek.com%2Fvideo%2Fadvertising-branding%2Ffast-furious-wikileaks-mashed-149807&t=Fast%2C+Furious+Wikileaks+Mashed" target="_blank"><img src="http://res3.feedsportal.com/social/googleplus.png" border="0" /></a>&nbsp;<a href="http://share.feedsportal.com/share/email/?u=http%3A%2F%2Fwww.adweek.com%2Fvideo%2Fadvertising-branding%2Ffast-furious-wikileaks-mashed-149807&t=Fast%2C+Furious+Wikileaks+Mashed" target="_blank"><img src="http://res3.feedsportal.com/social/email.png" border="0" /></a></td><td valign='middle'></td></tr></table></div> READ MORE

- AdWeek

]]> http://adweek.feedsportal.com/c/34792/f/641563/s/2c5e508f/l/0L0Sadweek0N0Cvideo0Cadvertising0Ebranding0Cfast0Efurious0Ewikileaks0Emashed0E14980A7/story01.htm AdWeek Fri, 24 May 2013 17:17:41 -0400 JCPenney One of 10 Brands Predicted to Die in Next Year <p> As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1 killer of outdated concepts or companies, other factors may guide the executioner&#39;s hand, including failure to innovate, cash flow issues and heavy competition.</p> <p> Each year, <a href="http://247wallst.com/" target="_blank">24/7 Wall St.</a> identifies 10 important brands sold in America that it predicts will disappear within a year&#39;s time. <a href="http://247wallst.com/2013/05/23/ten-brands-that-will-disappear-in-2014/" target="_blank">This year&rsquo;s list</a> reflects the brutally competitive nature of certain industries.</p> <p> Among those potentially headed into obscurity are two magazines&mdash;Martha Stewart Living and Road &amp; Track. While some magazines weathered the multi-year decline, these two suffered sharp drops in advertising revenue over the past five years. Magazines also carry the heavy legacy costs of printing, paper and distribution&mdash;a problem not shared by their online-only competitors.</p> <p> In the realm of consumer electronics, the Barnes &amp; Noble Nook may be done for, as the e-reader business is shrinking and the Nook competes with better-selling products made by Apple and Amazon. Also in line for final goodbyes is the Olympus digital camera, as camera sales continue to be eroded by smartphones with cutting-edge built-in cameras.</p> <p> Another industry with two brands on the list is automobiles: Mitsubishi and Volvo are reportedly set to follow Suzuki to the big junkyard in the sky.</p> <p> The full list of brands predicted to fail this year: <a href="http://www.adweek.com/topic/jcpenney" target="_blank">JCPenney</a>, Nook, Olympus,&nbsp;<a href="http://www.adweek.com/topic/martha-stewart-living" target="_blank">Martha Stewart Living magazine</a>, <a href="http://www.adweek.com/topic/livingsocial" target="_blank">LivingSocial</a>, <a href="http://www.adweek.com/topic/volvo" target="_blank">Volvo</a>, the WNBA, Leap Wireless, <a href="http://www.adweek.com/topic/mitsubishi" target="_blank">Mitsubishi Motors</a> and Road &amp; Track magazine.</p> <p> Last year, 24/7 Wall Street correctly predicted Suzuki, MetroPCS and <a href="http://www.adweek.com/topic/current-tv" target="_blank">Current TV</a> would be out. <a href="http://www.adweek.com/topic/american-airlines" target="_blank">American Airlines</a>, another predicted failure, is part of a new company through its combination with U.S. Airways, though the American Airlines name lives on. Talbots, which also made that list, was acquired by a private equity firm, and also as expected, Research In Motion is no longer a brand. Predictions regarding Avon, the Oakland Raiders and Salon, however, were incorrect.</p><img width='1' height='1' src='http://adweek.feedsportal.com/c/34792/f/641563/s/2c5d8526/mf.gif' border='0'/><div class='mf-viral'><table border='0'><tr><td valign='middle'><a href="http://share.feedsportal.com/share/twitter/?u=http%3A%2F%2Fwww.adweek.com%2Fnews%2Fadvertising-branding%2Fmartha-stewart-living-one-10-brands-predicted-die-year-149798&t=JCPenney+One+of+10+Brands+Predicted+to+Die+in+Next+Year" target="_blank"><img src="http://res3.feedsportal.com/social/twitter.png" border="0" /></a>&nbsp;<a href="http://share.feedsportal.com/share/facebook/?u=http%3A%2F%2Fwww.adweek.com%2Fnews%2Fadvertising-branding%2Fmartha-stewart-living-one-10-brands-predicted-die-year-149798&t=JCPenney+One+of+10+Brands+Predicted+to+Die+in+Next+Year" target="_blank"><img src="http://res3.feedsportal.com/social/facebook.png" border="0" /></a>&nbsp;<a href="http://share.feedsportal.com/share/linkedin/?u=http%3A%2F%2Fwww.adweek.com%2Fnews%2Fadvertising-branding%2Fmartha-stewart-living-one-10-brands-predicted-die-year-149798&t=JCPenney+One+of+10+Brands+Predicted+to+Die+in+Next+Year" target="_blank"><img src="http://res3.feedsportal.com/social/linkedin.png" border="0" /></a>&nbsp;<a href="http://share.feedsportal.com/share/gplus/?u=http%3A%2F%2Fwww.adweek.com%2Fnews%2Fadvertising-branding%2Fmartha-stewart-living-one-10-brands-predicted-die-year-149798&t=JCPenney+One+of+10+Brands+Predicted+to+Die+in+Next+Year" target="_blank"><img src="http://res3.feedsportal.com/social/googleplus.png" border="0" /></a>&nbsp;<a href="http://share.feedsportal.com/share/email/?u=http%3A%2F%2Fwww.adweek.com%2Fnews%2Fadvertising-branding%2Fmartha-stewart-living-one-10-brands-predicted-die-year-149798&t=JCPenney+One+of+10+Brands+Predicted+to+Die+in+Next+Year" target="_blank"><img src="http://res3.feedsportal.com/social/email.png" border="0" /></a></td><td valign='middle'></td></tr></table></div> READ MORE

- AdWeek

]]> http://adweek.feedsportal.com/c/34792/f/641563/s/2c5d8526/l/0L0Sadweek0N0Cnews0Cadvertising0Ebranding0Cmartha0Estewart0Eliving0Eone0E10A0Ebrands0Epredicted0Edie0Eyear0E149798/story01.htm AdWeek Fri, 24 May 2013 17:04:21 -0400 Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads <img src="http://www.adweek.com/files/imagecache/node-detail/blogs/windows-8-siri-parody-hed-2013.jpg"> <p> Microsoft says a mouthful in this ad from Crispin Porter + Bogusky. And&mdash;surprise!&mdash;those words are spoken by Siri, Apple&#39;s voice assistant, from an iPad sitting next to a Windows 8 tablet. As the latter wordlessly flips through various features, Siri apologies for being unable to run those programs and perform the same functions. &quot;I&#39;m sorry, I don&#39;t update like that,&quot; she says. &quot;I&#39;m sorry, I can only do one thing at a time.&quot; I half expected a tax app to pop up on the tablet&#39;s screen and be greeted by an <a href="http://www.politico.com/story/2013/05/apple-taxes-offshore-senate-investigation-91633.html" target="_blank">awkward silence from Siri.</a> Maybe in the sequel. This is Microsoft&#39;s second spot in a week to deftly parody a rival&#39;s ad style (in this case, Apple&#39;s stylish minimalism), following its <a href="/node/149586">skewering of Google&#39;s Chrome browser.</a> The tablet ad, which references the iPad mini&#39;s &quot;Piano&quot; spot from last October, is approaching 2 million views on YouTube in just a couple of days. There are some chatty personal assistants, like Indigo, available for Windows devices. But for my taste, the ultimate Microsoft PA voice would speak in <a href="http://www.hark.com/clips/pxgfgqnpzn-stop-dave-im-afraid-full" target="_blank">measured, calm-yet-crazy cadences,</a> providing sadly poignant commentary as the OS crashes into a sea of blue when its mind begins to go.</p> <p> <object height="367" width="652"><param name="movie" value="http://www.youtube.com/v/86JMcy5OqZA?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed allowfullscreen="true" allowscriptaccess="always" height="367" src="http://www.youtube.com/v/86JMcy5OqZA?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="652"></embed></object></p><img width='1' height='1' src='http://adweek.feedsportal.com/c/34792/f/641563/s/2c5d852d/mf.gif' border='0'/><div class='mf-viral'><table border='0'><tr><td valign='middle'><a href="http://share.feedsportal.com/share/twitter/?u=http%3A%2F%2Fwww.adweek.com%2Fadfreak%2Fmicrosoft-humiliates-siri-biting-parody-apples-ipad-ads-149803&t=Microsoft+Humiliates+Siri+in+Biting+Parody+of+Apple%27s+iPad+Ads" target="_blank"><img src="http://res3.feedsportal.com/social/twitter.png" border="0" /></a>&nbsp;<a href="http://share.feedsportal.com/share/facebook/?u=http%3A%2F%2Fwww.adweek.com%2Fadfreak%2Fmicrosoft-humiliates-siri-biting-parody-apples-ipad-ads-149803&t=Microsoft+Humiliates+Siri+in+Biting+Parody+of+Apple%27s+iPad+Ads" target="_blank"><img src="http://res3.feedsportal.com/social/facebook.png" border="0" /></a>&nbsp;<a href="http://share.feedsportal.com/share/linkedin/?u=http%3A%2F%2Fwww.adweek.com%2Fadfreak%2Fmicrosoft-humiliates-siri-biting-parody-apples-ipad-ads-149803&t=Microsoft+Humiliates+Siri+in+Biting+Parody+of+Apple%27s+iPad+Ads" target="_blank"><img src="http://res3.feedsportal.com/social/linkedin.png" border="0" /></a>&nbsp;<a href="http://share.feedsportal.com/share/gplus/?u=http%3A%2F%2Fwww.adweek.com%2Fadfreak%2Fmicrosoft-humiliates-siri-biting-parody-apples-ipad-ads-149803&t=Microsoft+Humiliates+Siri+in+Biting+Parody+of+Apple%27s+iPad+Ads" target="_blank"><img src="http://res3.feedsportal.com/social/googleplus.png" border="0" /></a>&nbsp;<a href="http://share.feedsportal.com/share/email/?u=http%3A%2F%2Fwww.adweek.com%2Fadfreak%2Fmicrosoft-humiliates-siri-biting-parody-apples-ipad-ads-149803&t=Microsoft+Humiliates+Siri+in+Biting+Parody+of+Apple%27s+iPad+Ads" target="_blank"><img src="http://res3.feedsportal.com/social/email.png" border="0" /></a></td><td valign='middle'></td></tr></table></div> READ MORE

- AdWeek

]]> http://adweek.feedsportal.com/c/34792/f/641563/s/2c5d852d/l/0L0Sadweek0N0Cadfreak0Cmicrosoft0Ehumiliates0Esiri0Ebiting0Eparody0Eapples0Eipad0Eads0E14980A3/story01.htm AdWeek Fri, 24 May 2013 16:59:15 -0400 Disney/ABC And Comcast Partner For Authenticated TV Streaming Xfinity and Disney/ABC Television Group have announced that Xfinity TV customers can now access three new authenticated TV+ products &ndash; WATCH Disney Channel, WATCH Disney XD and WATCH Disney...<img src="http://feeds.feedburner.com/~r/mbp/~4/4wU2Pvdq4SE" height="1" width="1"/> READ MORE

- Media Buyer Planner

]]> http://feeds.mediabuyerplanner.com/~r/mbp/~3/4wU2Pvdq4SE/ Media Buyer Planner Fri, 24 May 2013 14:31:18 -0400 As Best Buy reduces disc sales, f.y.e swoops in <img src="http://assets.bizjournals.com/albany/FYE-carousel*100.jpg?v=1">Where Best Buy sees a drag on its bottom line, others see opportunity. The giant electronics retail chain has announced that it will give less shelf space to packaged media, ie. DVD and Blu-ray discs, and put more emphasis on its digital platform. In turn, Trans World Entertainment's retail stores, which you may know as f.y.e. (For Your Entertainment), will pick up the DVD customers that Best Buy may alienate. Trans World Entertainment needs a new strategy as it reported a big drop in first-quarter…<div class="feedflare"> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=6D_rUhWzVWM:464mWgJdRUA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/industry_18?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=6D_rUhWzVWM:464mWgJdRUA:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/industry_18?i=6D_rUhWzVWM:464mWgJdRUA:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=6D_rUhWzVWM:464mWgJdRUA:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/industry_18?i=6D_rUhWzVWM:464mWgJdRUA:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=6D_rUhWzVWM:464mWgJdRUA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/industry_18?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=6D_rUhWzVWM:464mWgJdRUA:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/industry_18?i=6D_rUhWzVWM:464mWgJdRUA:gIN9vFwOqvQ" border="0"></img></a> </div> READ MORE

- Media & Marketing News - Media & Marketing News Headlines | Bizjournals.com

]]> http://feeds.bizjournals.com/~r/industry_18/~3/6D_rUhWzVWM/as-best-buy-reduces-disc-sales-fye.html Media & Marketing News - Media & Marketing News Headlines | Bizjournals.com Fri, 24 May 2013 14:24:30 -0400 Bids starting to come in for Hulu <img src="http://assets.upstart.bizjournals.com/money/loot/peterchernin-la-bloomberg-ubj*100.jpg?v=1">The offers are starting to come in for Hulu. Reports are coming in that Peter Chernin and Guggenheim Digital Media have both submitted bids for the video site, with several other companies also showing interest. Currently, Hulu is jointly owned by News Corp., Walt Disney Co., and NBCUniversal. The subscription video-on-demand site has the infrastructure to compete with the major services like Netflix and Amazon, but has been trailing far behind in terms of subscribers and content deals. The current…<div class="feedflare"> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=GhA0IQ6uzaI:2dXQZ8D8q9M:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/industry_18?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=GhA0IQ6uzaI:2dXQZ8D8q9M:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/industry_18?i=GhA0IQ6uzaI:2dXQZ8D8q9M:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=GhA0IQ6uzaI:2dXQZ8D8q9M:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/industry_18?i=GhA0IQ6uzaI:2dXQZ8D8q9M:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=GhA0IQ6uzaI:2dXQZ8D8q9M:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/industry_18?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=GhA0IQ6uzaI:2dXQZ8D8q9M:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/industry_18?i=GhA0IQ6uzaI:2dXQZ8D8q9M:gIN9vFwOqvQ" border="0"></img></a> </div> READ MORE

- Media & Marketing News - Media & Marketing News Headlines | Bizjournals.com

]]> http://feeds.bizjournals.com/~r/industry_18/~3/GhA0IQ6uzaI/bids-starting-to-come-in-for-hulu.html Media & Marketing News - Media & Marketing News Headlines | Bizjournals.com Fri, 24 May 2013 14:21:23 -0400 21st Century Fox closer to becoming a reality <img src="http://assets.bizjournals.com/losangeles/news/21stCenturyFox*100.jpg?v=1">News Corp. has moved one step closer to splitting up. The board of directors has approved the separation of the global media conglomerate into the new News Corp. and 21st Century Fox, which is scheduled to take place on June 28. Under the new structure, the new News Corp. will house the company's newspaper and publishing businesses, while 21st Century Fox will encompass the film and television studios as well as the broadcast and cable TV networks. 'Today's announcement is a significant step…<div class="feedflare"> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=HJ5mWLgGUvA:XoCHAg2p5C8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/industry_18?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=HJ5mWLgGUvA:XoCHAg2p5C8:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/industry_18?i=HJ5mWLgGUvA:XoCHAg2p5C8:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=HJ5mWLgGUvA:XoCHAg2p5C8:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/industry_18?i=HJ5mWLgGUvA:XoCHAg2p5C8:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=HJ5mWLgGUvA:XoCHAg2p5C8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/industry_18?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=HJ5mWLgGUvA:XoCHAg2p5C8:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/industry_18?i=HJ5mWLgGUvA:XoCHAg2p5C8:gIN9vFwOqvQ" border="0"></img></a> </div> READ MORE

- Media & Marketing News - Media & Marketing News Headlines | Bizjournals.com

]]> http://feeds.bizjournals.com/~r/industry_18/~3/HJ5mWLgGUvA/21st-century-fox-closer-to-reality.html Media & Marketing News - Media & Marketing News Headlines | Bizjournals.com Fri, 24 May 2013 14:10:46 -0400 Box-office preview: 'Fast & Furious,' 'Hangover' race for first <img src="http://assets.bizjournals.com/losangeles/news/Fast&Furious6-2*100.JPG?v=1">There's a fast and furious battle for boys brewing at the box office this holiday weekend, with one high-profile comedy likely to wake up on Tuesday morning with a hangover. 'Fast & Furious 6' burst out of the gate last night with an estimated $6.5 million from late-night shows, according to the Hollywood Reporter, more than doubling 'The Hangover Part III's' $3.1 million late-night launch on Wednesday. With both franchises targeting males, it looks like the six-films-and-counting series…<div class="feedflare"> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=7lNYHhfwLgM:UxDJf66Y0fE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/industry_18?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=7lNYHhfwLgM:UxDJf66Y0fE:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/industry_18?i=7lNYHhfwLgM:UxDJf66Y0fE:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=7lNYHhfwLgM:UxDJf66Y0fE:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/industry_18?i=7lNYHhfwLgM:UxDJf66Y0fE:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=7lNYHhfwLgM:UxDJf66Y0fE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/industry_18?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/industry_18?a=7lNYHhfwLgM:UxDJf66Y0fE:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/industry_18?i=7lNYHhfwLgM:UxDJf66Y0fE:gIN9vFwOqvQ" border="0"></img></a> </div> READ MORE

- Media & Marketing News - Media & Marketing News Headlines | Bizjournals.com

]]> http://feeds.bizjournals.com/~r/industry_18/~3/7lNYHhfwLgM/box-office-preview-fast-furious-hangover.html Media & Marketing News - Media & Marketing News Headlines | Bizjournals.com Fri, 24 May 2013 14:08:32 -0400 Toyota, Unilever Among First Buyers For Interactive Xbox NUads Microsoft Corp has announced the general release of its NUads on Xbox LIVE. Among the first buyers are Toyota, Unilever and Samsung Mobile USA, which are developing NUads campaigns to stream on Xbox...<img src="http://feeds.feedburner.com/~r/mbp/~4/0KZ0fDVovGw" height="1" width="1"/> READ MORE

- Media Buyer Planner

]]> http://feeds.mediabuyerplanner.com/~r/mbp/~3/0KZ0fDVovGw/ Media Buyer Planner Fri, 24 May 2013 13:31:18 -0400 The Future of Media, as Seen at Internet Week <a href="http://adage.com/article/media/future-media-internet-week/241695/?utm_source=Media&amp;utm_medium=feed&amp;utm_campaign=Feed:+AdvertisingAge/Media"><br /></a><p>Big media and new media both came out in force at Internet Week this week &#160;Check out complete video from four sessions.</p><p>Keynote:&#160;NBC Universal Exec VP&#160;Lauren Zalaznick in conversation with Media REDefined&#8217;s&#160;Jason Hirschhorn (also a former exec at MySpace and MTV).</p><p>Tomorrow&#39;s Media Landscape:&#160;Observer Media Group President Mike Albanese moderates a discussion with&#160;Joe Ruffolo, senior VP at ABC News Digital;&#160;Kevin Kearney, CEO and co-founder at Hard Candy Shell;&#160;Matt de Ganon, VP-mobile product and operations at&#160;Gannett; Callie Schweitzer Director of Marketing and Communications at Vox Media;&#160;and&#160;Stacy Martinet, chief marketing officer at&#160;Mashable.&#160;</p> <p><a href="http://adage.com/article/media/future-media-internet-week/241695/?utm_source=Media&amp;utm_medium=feed&amp;utm_campaign=Feed:+AdvertisingAge/Media">Continue reading at AdAge.com</a></p> READ MORE

- Advertising Age - Latest News

]]> http://adage.com/article/media/future-media-internet-week/241695/?utm_source=Media&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Media Advertising Age - Latest News Fri, 24 May 2013 13:04:46 -0400 Upfront TV: BET Apps | 'CSI' Most Watched | 'Talk' Draws Young Women BET Networks (winner of the '2011 Best App Ever' award for its 106 &amp; PARK App) has launched the BET AWARDS 12 App for iPhone, iPod Touch, iPad and Android devices available for download...<img src="http://feeds.feedburner.com/~r/mbp/~4/FrhrOjFnXgE" height="1" width="1"/> READ MORE

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]]> http://feeds.mediabuyerplanner.com/~r/mbp/~3/FrhrOjFnXgE/ Media Buyer Planner Fri, 24 May 2013 12:31:18 -0400 Philips Promotes Blenders by 'Creating' Fruits with Multiple Flavors <a href="http://adage.com/article/creativity-pick-of-the-day/philips-promotes-blenders-creating-fruits-multiple-flavors/241691/?utm_source=Creativity%20Pick%20of%20the%20Day&amp;utm_medium=feed&amp;utm_campaign=Feed:+AdvertisingAge/Creativity%20Pick%20of%20the%20Day"><br /></a><p>Blended fruits are better than regular fruits -- and Ogilvy is out to prove it. To promote the Philips Walita Avance blender, the agency worked with molecular gastronomist Clecia Ribeiro to create fruits with two different flavors.</p><p>The results were Kiwigerine (kiwi with the color and taste of tangerine), Bananaberry, and Pinegrape. The mashups were presented to shoppers in Sao Paulo as proof that blended fruits are the future.</p><p>For more exciting ideas in brand creativity, check out Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.</p> <p><a href="http://adage.com/article/creativity-pick-of-the-day/philips-promotes-blenders-creating-fruits-multiple-flavors/241691/?utm_source=Creativity%20Pick%20of%20the%20Day&amp;utm_medium=feed&amp;utm_campaign=Feed:+AdvertisingAge/Creativity%20Pick%20of%20the%20Day">Continue reading at AdAge.com</a></p> READ MORE

- Advertising Age - Latest News

]]> http://adage.com/article/creativity-pick-of-the-day/philips-promotes-blenders-creating-fruits-multiple-flavors/241691/?utm_source=Creativity%20Pick%20of%20the%20Day&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Creativity%20Pick%20of%20the%20Day Advertising Age - Latest News Fri, 24 May 2013 12:20:00 -0400 TV, Online Campaigns Slow To Mesh: But Do they Need To? In theory, TV ads and online video are two stops on the same campaign&mdash;but only in theory. What stands in the way, says eMarketer principal analyst David Hallerman, is "A fear of financial loss...<img src="http://feeds.feedburner.com/~r/mbp/~4/wpiduLpUFmE" height="1" width="1"/> READ MORE

- Media Buyer Planner

]]> http://feeds.mediabuyerplanner.com/~r/mbp/~3/wpiduLpUFmE/ Media Buyer Planner Fri, 24 May 2013 11:31:18 -0400 As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer <a href="http://adage.com/article/media/pinterest-meets-marketers-evolving-business-model-clearer/241683/?utm_source=Media&amp;utm_medium=feed&amp;utm_campaign=Feed:+AdvertisingAge/Media"><br /></a><p></p><p>Eric Fulwiler</p><p>Pinterest held its first &#8220;partner event&#8221; during Internet Week in New York on Wednesday, assembling a crowd of 300 marketers, digital- or social-agency types and others as it took a step down the road Facebook and Twitter walked before, recruiting big marketers and agencies into an inner circle with access to the platform&#8217;s resources, strategy and more.</p> <p><a href="http://adage.com/article/media/pinterest-meets-marketers-evolving-business-model-clearer/241683/?utm_source=Media&amp;utm_medium=feed&amp;utm_campaign=Feed:+AdvertisingAge/Media">Continue reading at AdAge.com</a></p> READ MORE

- Advertising Age - Latest News

]]> http://adage.com/article/media/pinterest-meets-marketers-evolving-business-model-clearer/241683/?utm_source=Media&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Media Advertising Age - Latest News Fri, 24 May 2013 11:30:00 -0400 Volvo marketing boss Speck is leaving; sales VP Visser named successor Doug Speck, Volvo's senior vice president for marketing, sales and customer service, is leaving his post effective July 1, the company said today. READ MORE

- Automotive News Marketing News Feed

]]> http://www.autonews.com/article/20130524/OEM02/130529937/volvo-marketing-boss-speck-is-leaving-sales-vp-visser-named-successor Automotive News Marketing News Feed Fri, 24 May 2013 10:03:47 -0400 Volvo marketing boss Speck is leaving; sales VP Visser named successor Doug Speck, Volvo Car's senior vice president for marketing, sales and customer service, is leaving the company as part of several organizational changes announced by the company today. READ MORE

- Automotive News Marketing News Feed

]]> http://www.autonews.comhttp://europe.autonews.com/article/20130524/ANE/305249954/volvo-marketing-boss-speck-is-leaving-sales-vp-visser-named-successor Automotive News Marketing News Feed Fri, 24 May 2013 10:03:47 -0400 Google Said to Consider Buying Map Provider Waze <a href="http://adage.com/article/digital/google-buying-map-provider-waze/241681/?utm_source=Digital&amp;utm_medium=feed&amp;utm_campaign=Feed:+AdvertisingAge/Digital"><img src="http://gaia.adage.com/images/bin/image/x-large/1015p8-waze-on-iphone5.jpg?1350079390" width="400" height="417" alt="" /><br /></a><p>&#160;</p><p>Google, maker of the Android operating system, is considering buying map-software provider Waze, setting up a possible bidding war with Facebook, people familiar with the matter said.&#160;</p><p>Waze is fielding expressions of interest from multiple parties and is seeking more than $1 billion, said one of the people, who asked not to be identified because the talks are private. The&#160;Palo Alto, Calif.-based startup might also remain independent, instead seeking to raise a round of venture capital financing, the people said.&#160;</p> <p><a href="http://adage.com/article/digital/google-buying-map-provider-waze/241681/?utm_source=Digital&amp;utm_medium=feed&amp;utm_campaign=Feed:+AdvertisingAge/Digital">Continue reading at AdAge.com</a></p> READ MORE

- Advertising Age - Latest News

]]> http://adage.com/article/digital/google-buying-map-provider-waze/241681/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital Advertising Age - Latest News Fri, 24 May 2013 09:40:02 -0400 Dodge banks on Fast and Furious 6 tie-in to rev up Dart sales Can the coattails of Fast and Furious 6 and its young, devoted male fans give a boost to Dodge Dart sales? Chrysler Group is counting on it. READ MORE

- Automotive News Marketing News Feed

]]> http://www.autonews.com/article/20130523/RETAIL03/130529938/dodge-banks-on-fast-furious-6-tie-in-to-rev-up-dart-sales Automotive News Marketing News Feed Thu, 23 May 2013 16:02:26 -0400 AutoNation unit launches Shop-By-Payment service AutoNation's lead-referral subsidiary has unveiled an online service that lets consumers search dealership Web sites for new and used vehicles based on monthly payments. READ MORE

- Automotive News Marketing News Feed

]]> http://www.autonews.com/article/20130522/FINANCE_AND_INSURANCE/305229993/autonation-unit-launches-shop-by-payment-service Automotive News Marketing News Feed Wed, 22 May 2013 00:01:00 -0400