Consumer Spending Forecasts

Mass Affluent Consumers Active on Social Media, May Prove Key Target for Financial Institutions

MarketingForecast.com — Fri, 24 May 2013 19:55:35 -0400

With nearly all Mass Affluent consumers (about 90%) using social media, it�s not surprising that their expectations for financial institutions on social media have moved beyond simply having a presence. A new study by LinkedIn suggests this group may prove a key market for financial institutions. In order to provide value and differentiate from competitors, companies must now enable financial solutions through the content and service that Mass Affluent seek on relevant social channels.

The post Mass Affluent Consumers Active on Social Media, May Prove Key Target for Financial Institutions appeared first on Marketing Forecast from Ad-ology.

- Shannon Bryant, Ad-ology Research

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Radio Stations Find Strength in Social Media

MarketingForecast.com — Fri, 24 May 2013 07:42:14 -0400

As an old media format, radio struggled to maintain revenue levels in the first quarter of 2013. But, a bright spot for the industry is digital. Advertisers are excited about the prospect of reaching consumers through digital radio, especially when stations make it easier to increase marketer influence by connecting on social media.

The post Radio Stations Find Strength in Social Media appeared first on Marketing Forecast from Ad-ology.

- Kathy Crosett, Ad-ology Research

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Women Continue to Prioritize Nail Care, Whether At-Home or Salon Visits

MarketingForecast.com — Thu, 23 May 2013 22:11:59 -0400

Whether women opt to do their own nails or go the salon route, nail care has an option to appeal to every age. More than half of women, age 18+, have purchased nail products for at-home use or professional nail services in the past year, according to The NPD Group. And in the past year, women spent an average of $204 for salon services, which is almost six times more than what they spent on at-home products.

The post Women Continue to Prioritize Nail Care, Whether At-Home or Salon Visits appeared first on Marketing Forecast from Ad-ology.

- Shannon Bryant, Ad-ology Research

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Tablet Users More Likely to Buy Online Than Smartphone Users

MarketingForecast.com — Wed, 22 May 2013 20:00:22 -0400

Consumers use tablets similar to the way they use a PC�to compare products and buy, a new study says. They use smartphones for quick actions like checking a price or finding a store. According to the new study from Adobe Systems, online shoppers are three times more likely to make a purchase on a tablet compared with a smartphone.

The post Tablet Users More Likely to Buy Online Than Smartphone Users appeared first on Marketing Forecast from Ad-ology.

- Shannon Bryant, Ad-ology Research

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Nearly Half of U.S. Households Plan to Buy Furniture, Bedding Products This Year

MarketingForecast.com — Tue, 21 May 2013 19:45:53 -0400

This year, more than 52 million - a massive 46% of all households - have plans to buy furniture and bedding products. Bedding was the most frequently bought category in 2012, followed by stationary sofas and recliners, according to Furniture Today's "2013 Consumer Buying Trends Survey." If consumers follow through with their buying plans, these categories will remain strong.

The post Nearly Half of U.S. Households Plan to Buy Furniture, Bedding Products This Year appeared first on Marketing Forecast from Ad-ology.

- Shannon Bryant, Ad-ology Research

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Men�s Fashion Apparel Market Growing Steadily, Trending Casual

MarketingForecast.com — Mon, 20 May 2013 19:24:18 -0400

While the U.S. men�s apparel market only grew 1% in 2012 with total sales of $57 billion, men added more colorful casual wear to their wardrobe. According to new research from The NPD Group, men continue to invest in 'dressing-down,' spending on colorful socks and active bottoms. Off-price retailers are benefiting from an increase in men's casual apparel, presently growing even faster than the overall market.

The post Men’s Fashion Apparel Market Growing Steadily, Trending Casual appeared first on Marketing Forecast from Ad-ology.

- Shannon Bryant, Ad-ology Research

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Quality � Not Value � Key Driver in Loyal Restaurant Consumers

MarketingForecast.com — Fri, 17 May 2013 20:12:34 -0400

More than forty percent of consumers say they are loyal to their favorite restaurants and will go there whether or not the establishment has a promotion. And although there are still over one-third of consumers looking for bargains when choosing a restaurant, this large group of �loyal� restaurant consumers defines value as more than price, according to a recently released NPD foodservice report. Quality is a key driver for the �loyalist� restaurant consumers.

The post Quality – Not Value – Key Driver in Loyal Restaurant Consumers appeared first on Marketing Forecast from Ad-ology.

- Shannon Bryant, Ad-ology Research

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Grocery Stores Continue to Market to Women

MarketingForecast.com — Fri, 17 May 2013 07:21:06 -0400

We�ve been hearing a lot in recent years about how men are helping out with the shopping and household chores. Marketers have been tempted to spend some of their ad money targeting men who venture into the grocery store. While these assertions make for trendy headlines, grocery stores should know that the bulk of shopping is done by women and they�ll be well-served by campaigns that target these shoppers.

The post Grocery Stores Continue to Market to Women appeared first on Marketing Forecast from Ad-ology.

- Kathy Crosett, Ad-ology Research

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Women�s Apparel Sales Increase, Outpace Men�s Market

MarketingForecast.com — Thu, 16 May 2013 20:10:44 -0400

Following several years of lost momentum compared to the men�s market, the U.S. women�s apparel market is back on top. In contrast to the U.S. men�s apparel market, which only grew 1% with total sales of $57 billion dollars, women�s grew 3% in 2012, with total dollar sales of $111 billion, according to the NPD Group. Sales increases for women were driven by higher priced apparel, as the average selling price was up 5%, while unit volume was down 2%.

The post Women’s Apparel Sales Increase, Outpace Men’s Market appeared first on Marketing Forecast from Ad-ology.

- Shannon Bryant, Ad-ology Research

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Teen Discretionary Budgets are Beginning to Recover Across Multiple Categories

MarketingForecast.com — Thu, 16 May 2013 02:57:12 -0400

Teen discretionary budgets are recovering, as more teens are spending on fashion, beauty, technology and food. Teens cited improvements in both current fashion spending and intention to spend, across income levels and genders. Teen pending on food and restaurants is at or near the highest level since early-2000. In addition, teen spending on portable devices continues to accelerate with 86% of teens reporting that they are likely to purchase a smartphone for their next device.

The post Teen Discretionary Budgets are Beginning to Recover Across Multiple Categories appeared first on Marketing Forecast from Ad-ology.

- Shannon Bryant, Ad-ology Research

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Marketers Face Unique Challenges with Pinterest

MarketingForecast.com — Wed, 15 May 2013 16:34:35 -0400

One of the biggest changes marketers have adjusted to as social media use rises is the loss of control. Instead of broadcasting messages from the top down, brands are working with consumers through social media to build their image and reputation. For one particular social media platform, Pinterest, this trend is particularly noticeable.

The post Marketers Face Unique Challenges with Pinterest appeared first on Marketing Forecast from Ad-ology.

- Kathy Crosett, Ad-ology Research

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Breweries Should Cater to Loyal Fans as Craft Beers Gain Popularity

MarketingForecast.com — Tue, 14 May 2013 19:59:35 -0400

As craft and craft-style beers continue to become more commonplace in the market, an already crowded landscape is at risk of becoming overpopulated. Even the most dominant craft and craft-style brands could lose ground as consumers trade away to the latest beer releases. Thus, craft breweries should cultivate and cater to loyal fans who will stick with the brand regardless of competition.

The post Breweries Should Cater to Loyal Fans as Craft Beers Gain Popularity appeared first on Marketing Forecast from Ad-ology.

- Shannon Bryant, Ad-ology Research

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Nearly One-Third of U.S. Homeowners Motivated to Make Home Renovations

MarketingForecast.com — Mon, 13 May 2013 19:48:42 -0400

With the housing market slowly bouncing back in many communities, homeowners are looking to make improvements to their properties. More than six-in-ten (64%) U.S. homeowners report they are at least somewhat likely to make home renovations or improvements like re-tiling a floor, installing new carpet or re-doing a bathroom in the next 12 months. Two in three (62%) homeowners are planning a painting project.

The post Nearly One-Third of U.S. Homeowners Motivated to Make Home Renovations appeared first on Marketing Forecast from Ad-ology.

- Shannon Bryant, Ad-ology Research

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Restaurants To Market to Brunch Lovers

MarketingForecast.com — Fri, 10 May 2013 07:23:08 -0400

The day-parts for eating have been expanding as U.S. consumers show increasing variation in the times that they eat out. In addition to the traditional breakfast, lunch, and dinner pitches, restaurants are encouraging consumers to drop by for a mid-afternoon or late evening snack. There�s another meal that deserves a portion of marketing dollars and that�s the weekend brunch.

The post Restaurants To Market to Brunch Lovers appeared first on Marketing Forecast from Ad-ology.

- Kathy Crosett, Ad-ology Research

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Gasoline, Airline Ticket Prices Haven�t Dampened Americans� Demand for Summer Travel

MarketingForecast.com — Thu, 09 May 2013 20:00:04 -0400

Americans' vacation plans are shaping up for the summer, as travelers are preparing to get out and get away. According to a new survey, 42% of respondents who are planning to travel indicate that a family trip is in the works. A full three-quarters of respondents say that gasoline prices have not altered their summer travel plans. Likewise, 75% of travelers considering flying say that airline ticket prices have not changed their plans.

The post Gasoline, Airline Ticket Prices Haven’t Dampened Americans’ Demand for Summer Travel appeared first on Marketing Forecast from Ad-ology.

- Shannon Bryant, Ad-ology Research

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Consumers Seeking More Online Shopping Options for Frequently-Used Food, Household Products

MarketingForecast.com — Thu, 09 May 2013 13:50:42 -0400

A new study reveals an unmet demand for online shopping options, particularly for in-store pickup and at-home delivery. While 14% of shoppers surveyed currently buy consumer products online and pick them up in the store, 43% indicate they would like to do so, with strongest demand appearing in food and beverage categories for in-store pickup. Consumers are drawn to the convenience of purchasing frequently-used food, beverage and household items online.

The post Consumers Seeking More Online Shopping Options for Frequently-Used Food, Household Products appeared first on Marketing Forecast from Ad-ology.

- Shannon Bryant, Ad-ology Research

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Marketers To Reach Mega-Commuters with Out-of-Home Messages

MarketingForecast.com — Thu, 09 May 2013 07:43:19 -0400

Technology is giving more U.S. workers the flexibility to work from home. About 4.3% of employees enjoy this benefit. But nearly twice as many workers, 8.1%, endure commutes of 60 minutes. And, these consumers make key targets for marketers who use out-of-home messages.

The post Marketers To Reach Mega-Commuters with Out-of-Home Messages appeared first on Marketing Forecast from Ad-ology.

- Kathy Crosett, Ad-ology Research

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Women�s Buying Power Growing; Marketing Needs to Resonate With Them

MarketingForecast.com — Tue, 07 May 2013 19:20:16 -0400

Women have tremendous spending power in America today. In addition to handling the bulk of the purchasing decisions for consumer goods in the U.S., they�re also likely to influence or manage many other big ticket purchases, not to mention a large portion of the apparel, groceries and everyday purchases. Considering the spending power that women wield in today�s marketplace, it�s particularly important for advertising and marketing messaging to resonate with them.

The post Women’s Buying Power Growing; Marketing Needs to Resonate With Them appeared first on Marketing Forecast from Ad-ology.

- Shannon Bryant, Ad-ology Research

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One in Five Consumers Would Purchase Life Insurance from a Retail Outlet

MarketingForecast.com — Mon, 06 May 2013 20:21:31 -0400

Nearly one in five consumers (17%) would be willing to purchase life insurance coverage directly from a retail outlet, according to a new study. Those consumers who said they were willing to purchase at a superstore (7%) cited perceptions such as "reasonable cost" (63%), "simple process" (44%), "convenient" (43%) and "no pressure to buy" (42), as reasons for their interest. For carriers seeking a niche market, retail ventures could be a worthy approach.

The post One in Five Consumers Would Purchase Life Insurance from a Retail Outlet appeared first on Marketing Forecast from Ad-ology.

- Shannon Bryant, Ad-ology Research

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As Ecommerce Grows, So Does Opportunity for Brands to Strengthen Loyalty

MarketingForecast.com — Thu, 02 May 2013 20:22:37 -0400

Nearly half of consumers surveyed feel that brand loyalty depends on the experiences brands create for them. According to Analytic Partners, female consumers (68%) are generally more loyal to brands than males (55%). As ecommerce continues to grow in popularity, new methods for consumer interaction are becoming a must for brands that want to strengthen retention and loyalty efforts, said Nancy Smith, founder and CEO of Analytic Partners.

The post As Ecommerce Grows, So Does Opportunity for Brands to Strengthen Loyalty appeared first on Marketing Forecast from Ad-ology.

- Shannon Bryant, Ad-ology Research

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