Digital Marketing News Exclusive Insights For Strategic Advertising+Marketing en-us Copyright 2012 Sat, 04 Feb 2012 21:31:13 EST Shirky: Paywalls Will Live On Core Audience <p><img class="image-left" src="/netnewscheck.com/asset/image/file/NewspapersOnLaptop.jpg/env/preview/aspect/original/align/left" alt="" />Clay Shirky: "In fact, what [<em>The New York Times</em>, <em>Minneapolis Star-Tribune</em> and <em>Chicago Sun Times</em>] are doing, and I think an increasing number of papers are copying them, is saying we will never get a majority or even a sizable minority of our readers to pay us directly, but we can design a system in which some of our most passionate, engaged readers pay us directly, and the rest of the readers, the casual readers, we can keep around for the advertising revenue." Listen to the full interview <a href="http://www.npr.org/2012/01/30/146093302/how-online-paywalls-are-changing-journalism">here</a></p> <p>.</p> <p>&#160;</p> READ MORE

- NetNewsCheck Latest News Feed

]]> http://www.netnewscheck.com/link/2012/02/03/16760/shirky-paywalls-will-live-on-core-audience?utm_source=NetNewsCheck-rss&utm_medium=latest-news-feed&utm_campaign=latest-news-feed-Shirky-Paywalls-Will-Live-On-Core-Audience NetNewsCheck Latest News Feed Sat, 04 Feb 2012 20:30:42 +0000 Closing Bell: Komen reverse decision after social media onslaught | Google rejects EU request | Malware bouncer Social Media: Komen learns power of social media: Facebook, Twitter fueled fury. Most Facebook users get more from it than they put in, study says. Legal/Regulatory: Google rejects EU request on privacy policy consolidation. Security: Google reveals Android malware 'Bouncer,' scans all apps. U.S. government's secure Android phones expected this year.<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/yLZrt30yni8" height="1" width="1"/> READ MORE

- MarketingVox News & Trends

]]> http://feeds.marketingvox.com/~r/marketingvox/rss/~3/yLZrt30yni8/ MarketingVox News & Trends Sat, 04 Feb 2012 20:30:35 +0000 Internet TV Faces Some Big Obstacles <p>Technology increasingly blurs the lines between computer, television, phone and tablet. Online video options grow almost by the hour. A screen, in the era of cyber choice, is a screen is a screen. Still, to fill your screen with popular sports, comedies and dramas from the brands that dominate your television, generations-old economic models will have to be rearranged for the wild, wild Web.</p> READ MORE

- NetNewsCheck Latest News Feed

]]> http://www.netnewscheck.com/link/2012/02/03/16758/internet-tv-faces-some-big-obstacles?utm_source=NetNewsCheck-rss&utm_medium=latest-news-feed&utm_campaign=latest-news-feed-Internet-TV-Faces-Some-Big-Obstacles NetNewsCheck Latest News Feed Sat, 04 Feb 2012 19:30:42 +0000 More Retailers Like Staples Focus on Tablet Design Office supply retailer Staples is launching next week an e-commerce site optimizes for shopping on a tablet. Tablet users will be automatically redirected to the site, which has been designed for touchscreen interactions. The reason, Brian Tilzer, VP of e-commerce and business development at Staples.com, told Direct Marketing News: "Mobile is really a [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/WrwHLj_WfMk" height="1" width="1"/> READ MORE

- MarketingVox News & Trends

]]> http://feeds.marketingvox.com/~r/marketingvox/rss/~3/WrwHLj_WfMk/ MarketingVox News & Trends Sat, 04 Feb 2012 19:30:35 +0000 Giants Website Prematurely Reveals Super Bowl Winner [PIC] <a target="_blank" href="http://www.stumbleupon.com/submit?text=sdasdasd&#038;url=http://mashable.com/2012/02/04/giants-website-announces-super-bowl-winner-error/"></a> <a href="http://digg.com/tools/diggthis/login?url=http://mashable.com/2012/02/04/giants-website-announces-super-bowl-winner-error/&#038;title=Giants Website Prematurely Reveals Super Bowl Winner [PIC]&#038;related=true&#038;style=true"></a> <a target="_blank" type="box_count" name="fb_share" href="http://www.facebook.com/sharer.php?u=http://mashable.com/2012/02/04/giants-website-announces-super-bowl-winner-error/&#038;src=sp" style="text-decoration: none;"></a> <a target="_blank" href="http://api.tweetmeme.com/share?url=http://mashable.com/2012/02/04/giants-website-announces-super-bowl-winner-error/&#038;service=bit.ly&#038;source=mashable"></a> The New York Giants official website accidentally announced the winner of <a href="http://mashable.com/follow/topics/super-bowl/" target="_blank">Super Bowl XLVI</a> more than 24 hours before Sunday&#8217;s big game eve&#8230; READ MORE

- Mashable!

]]> http://feeds.mashable.com/~r/Mashable/~3/5hTYLFWrMeY/ Mashable! Sat, 04 Feb 2012 19:22:21 +0000 Advertisers' Free Ride May End On Facebook <p>For years, many advertisers simply set up shop for free on Facebook, displaying their brands to users who "liked" them. But the social network wants advertisers to stop relying on free marketing and start spending on ads.</p> READ MORE

- NetNewsCheck Latest News Feed

]]> http://www.netnewscheck.com/link/2012/02/03/16763/advertisers-free-ride-may-end-on-facebook?utm_source=NetNewsCheck-rss&utm_medium=latest-news-feed&utm_campaign=latest-news-feed-Advertisers-Free-Ride-May-End-On-Facebook NetNewsCheck Latest News Feed Sat, 04 Feb 2012 18:30:42 +0000 New Approachs to F-Commerce Multi-channel electronics specialist Maplin is launching a fully transactional store on the Facebook platform. Through it and using PayPal as a service provider, Maplin customers can make purchases from the company's full product line within the social media space for the first time. Maplin's Facebook store also interacts with Facebook's social features such [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/dwCXXAg57S4" height="1" width="1"/> READ MORE

- MarketingVox News & Trends

]]> http://feeds.marketingvox.com/~r/marketingvox/rss/~3/dwCXXAg57S4/ MarketingVox News & Trends Sat, 04 Feb 2012 18:30:35 +0000 29 Meme-Inspired Movie Posters [PICS] <a target="_blank" href="http://www.stumbleupon.com/submit?text=sdasdasd&#038;url=http://mashable.com/2012/02/04/meme-movie-posters/"></a> <a href="http://digg.com/tools/diggthis/login?url=http://mashable.com/2012/02/04/meme-movie-posters/&#038;title=29 Meme-Inspired Movie Posters [PICS]&#038;related=true&#038;style=true"></a> <a target="_blank" type="box_count" name="fb_share" href="http://www.facebook.com/sharer.php?u=http://mashable.com/2012/02/04/meme-movie-posters/&#038;src=sp" style="text-decoration: none;"></a> <a target="_blank" href="http://api.tweetmeme.com/share?url=http://mashable.com/2012/02/04/meme-movie-posters/&#038;service=bit.ly&#038;source=mashable"></a>If Internet <a href="http://mashable.com/follow/topics/memes/" target="_blank">memes</a> were turned into movies, their promotional posters might resemble the designs London-based Stefan van Zoggel conjured up. &#8&#8230; READ MORE

- Mashable!

]]> http://feeds.mashable.com/~r/Mashable/~3/2w8We1HEKbE/ Mashable! Sat, 04 Feb 2012 18:20:27 +0000 Top 10 Twitter Pics of the Week [PICS] We&#8217;ve sifted through tens of millions of pictures posted on <a href="http://mashable.com/tag/twitter/">Twitter </a>during the week and narrowed them down to the 10 most popular, and here they&#8230; READ MORE

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]]> http://feeds.mashable.com/~r/Mashable/~3/NY2-g0O6BBg/ Mashable! Sat, 04 Feb 2012 18:04:01 +0000 2012 Grammys Embrace Digital, Mobile and Social Media <a target="_blank" href="http://www.stumbleupon.com/submit?text=sdasdasd&#038;url=http://mashable.com/2012/02/04/2012-grammys-social-campaign/"></a> <a href="http://digg.com/tools/diggthis/login?url=http://mashable.com/2012/02/04/2012-grammys-social-campaign/&#038;title=2012 Grammys Embrace Digital, Mobile and Social Media&#038;related=true&#038;style=true"></a> <a target="_blank" type="box_count" name="fb_share" href="http://www.facebook.com/sharer.php?u=http://mashable.com/2012/02/04/2012-grammys-social-campaign/&#038;src=sp" style="text-decoration: none;"></a> <a target="_blank" href="http://api.tweetmeme.com/share?url=http://mashable.com/2012/02/04/2012-grammys-social-campaign/&#038;service=bit.ly&#038;source=mashable"></a>The <a href="http://mashable.com/follow/topics/grammys">54th Grammy Awards</a> ceremony is only eight days away and the Recording Academy is kicking off the next phase of its digital and social campai&#8230; READ MORE

- Mashable!

]]> http://feeds.mashable.com/~r/Mashable/~3/hbDKbugJ9gg/ Mashable! Sat, 04 Feb 2012 17:39:55 +0000 Facebook, Graham Have Been Very Close <p><img class="image-left" src="/netnewscheck.com/asset/image/file/Graham_Donald.jpg/env/preview/aspect/3x4/align/left" alt="" />Facebook's IPO filing also revealed just how close the relationship between the social network and founder Mark Zuckerberg's friend Washington Post Co. CEO Donald Graham is. Graham, who has been a member of Facebook's board since 2008, holds 1 million shares of Facebook stock.</p> READ MORE

- NetNewsCheck Latest News Feed

]]> http://www.netnewscheck.com/link/2012/02/03/16761/facebook-graham-have-been-very-close?utm_source=NetNewsCheck-rss&utm_medium=latest-news-feed&utm_campaign=latest-news-feed-Facebook-Graham-Have-Been-Very-Close NetNewsCheck Latest News Feed Sat, 04 Feb 2012 17:30:42 +0000 Games Get Reward Ad Model from Zynga; Better Position on Facebook Zynga is piloting a project on CityVille that lets players refill their energy bar by interacting with an advertising. Sponsors in the trial project, dubbed Reward Advertising, include Coca-Cola, MasterCard and the 20th Century Fox film 'What's Your Number?', according to eConsultancy. The ads run when a player is low on energy. They range from [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/BqKWNylbpyE" height="1" width="1"/> READ MORE

- MarketingVox News & Trends

]]> http://feeds.marketingvox.com/~r/marketingvox/rss/~3/BqKWNylbpyE/ MarketingVox News & Trends Sat, 04 Feb 2012 17:30:35 +0000 Esquire enhances editorial content with mobile bar codes Hearst Corp.'s Esquire magazine has tapped mobile bar codes to bring the cover of its February issue to life.<img src="http://feeds.feedburner.com/~r/homepage-news/~4/_n9DkqLd7RQ" height="1" width="1"/> READ MORE

- Mobile Marketer Homepage Feed

]]> http://feeds.mobilemarketer.com/~r/homepage-news/~3/_n9DkqLd7RQ/12031.html Mobile Marketer Homepage Feed Fri, 03 Feb 2012 00:00:00 +0000 Grammy Awards mobile app lets users create, share musical experiences The marketing campaign for the upcoming Grammy Awards includes a new mobile application that enables music fans to create and share their own visual musical experiences based on their favorite songs and photos.<img src="http://feeds.feedburner.com/~r/homepage-news/~4/hlmlea6IOx0" height="1" width="1"/> READ MORE

- Mobile Marketer Homepage Feed

]]> http://feeds.mobilemarketer.com/~r/homepage-news/~3/hlmlea6IOx0/12035.html Mobile Marketer Homepage Feed Fri, 03 Feb 2012 00:00:00 +0000 Facebook must monetize mobile or risk shrinking revenues While Facebook sees mobile as critical to its future growth, the growing number of people accessing the social network via mobile devices could negatively impact its advertising revenue unless it is able to begin monetizing its mobile usage.<img src="http://feeds.feedburner.com/~r/homepage-news/~4/EhnVyO6aOG8" height="1" width="1"/> READ MORE

- Mobile Marketer Homepage Feed

]]> http://feeds.mobilemarketer.com/~r/homepage-news/~3/EhnVyO6aOG8/12030.html Mobile Marketer Homepage Feed Fri, 03 Feb 2012 00:00:00 +0000 Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.<img src="http://feeds.feedburner.com/~r/homepage-news/~4/9RrDgBj-tnM" height="1" width="1"/> READ MORE

- Mobile Marketer Homepage Feed

]]> http://feeds.mobilemarketer.com/~r/homepage-news/~3/9RrDgBj-tnM/11970.html Mobile Marketer Homepage Feed Fri, 03 Feb 2012 00:00:00 +0000 Article: Online Ad Spending Consolidates Among Search, Banners, Video Three ad formats will get at least 80% of online dollars through 2015 READ MORE

- eMarketer Articles and Blog Posts

]]> http://www.emarketer.com/Article.aspx?id=1008815 eMarketer Articles and Blog Posts Thu, 02 Feb 2012 23:01:00 +0000 Article: Integrating Cross-Media Measurement to Build Multichannel Marketing Strategies READ MORE

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]]> http://www.emarketer.com/Article.aspx?id=1008813 eMarketer Articles and Blog Posts Thu, 02 Feb 2012 23:01:00 +0000 Article: Marketers in India Turn to Social Media and Email Limits to SMS promotions have more marketers in India using email and social media to reach customers READ MORE

- eMarketer Articles and Blog Posts

]]> http://www.emarketer.com/Article.aspx?id=1008814 eMarketer Articles and Blog Posts Thu, 02 Feb 2012 23:01:00 +0000 Is Uncontrolled UI Proliferation Hurting Ads on Android? Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates.<div class="feedflare"> <a href="http://feeds.clickz.com/~ff/clickzstats?a=0tazSJ_7H7s:n8cgOjApDUQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/clickzstats?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/clickzstats?a=0tazSJ_7H7s:n8cgOjApDUQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/clickzstats?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/clickzstats/~4/0tazSJ_7H7s" height="1" width="1"/> READ MORE

- Stats - ClickZ

]]> http://feeds.clickz.com/~r/clickzstats/~3/0tazSJ_7H7s/uncontrolled-ui-proliferation-hurting-ads-android Stats - ClickZ Thu, 02 Feb 2012 09:21:00 +0000