Digital Marketing News

NAI: Let People Opt Out of PII Tracking | Forrester: Treat Mobiles, Tabs Differently� Oops, Nevermind | Penguin Update Released into Wild

MarketingVox News & Trends — Thu, 23 May 2013 16:01:27 -0400

Advertising: Forrester is out with a report indicating that marketers should treat tablet, desktop and mobile user separately, as they require different optimizations to get the best performance. The news comes just in time for Google Adwords customers to rue the fact that the search giant is force "enhancing" their accounts to prevent just that distinction [...] READ MORE

- MarketingVox News & Trends

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Penguin 2.0 Losers: Porn Sites, Game Sites, & Big Brands Like Dish.com & The Salvation Army

Thu, 23 May 2013 15:14:25 -0400

- Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

'My Photos' � Google Now Lets Find Your Google+ Photos Within Search

Thu, 23 May 2013 14:59:57 -0400

- Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Report: Brands Can Save Big by Centralizing Local Marketing

Street Fight — Thu, 23 May 2013 14:44:25 -0400

With 99% of co-op dollars spent offline, national brands are missing a massive opportunity to reduce marketing costs and generate leads for local affiliates, according to a new report by Marchex. The study, which analyzed data from past campaigns on the platform, found that by centralizing local marketing campaigns traditionally left to less-savvy local affiliates brands can dramatically improve the impact of their local efforts....

Machinima Reaches Record Download Levels With New Xbox 360 App

ClickZ News — Thu, 23 May 2013 14:30:33 -0400

When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima app that was launched in April earlier this year, went live in all of the countries that sold the console.

- ClickZ News

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Yahoo Testing New Search Results Page

Thu, 23 May 2013 14:00:23 -0400

- Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Don't miss out on learning from the pros. Attend an SMX Advanced workshop!

Thu, 23 May 2013 14:00:11 -0400

- Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why scoops and objectivity matter less and less � because context is everything

paidContent — Thu, 23 May 2013 13:56:52 -0400

Journalism has been evolving away from just a repetition of facts or events and towards context and analysis, research shows -- but this evolution has also created tension for media companies because it conflicts with the principle of objectivity.

- paidContent

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ComScore: Over 13 Billion Video Ads Viewed in April

ClickZ News — Thu, 23 May 2013 12:20:16 -0400

Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.

- ClickZ News

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ComScore: Over 13 Billion Video Ads Viewed in April

Stats - ClickZ — Thu, 23 May 2013 12:20:16 -0400

Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.

- Stats - ClickZ

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Shazam updates its iPad app with auto-tagging and integration with Spotify & Rdio

VentureBeat » Media — Thu, 23 May 2013 11:23:26 -0400

Media discovery startup Shazam released a new version of its iPad app today that adds a ton of new features boosting your ability to identify music, TV shows, and advertising.

- VentureBeat » Media

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Twitter unveils new multi-screen deals with 'Twitter Amplify'

paidContent — Thu, 23 May 2013 10:16:43 -0400

Twitter is rapidly expanding its "multi-screen" ad offerings through a range of new partnerships with sports, news and other media companies.

- paidContent

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Social Media a Meh for E-Commerce Traffic

ClickZ News — Thu, 23 May 2013 10:12:00 -0400

Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions.

- ClickZ News

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Microsoft uses Siri to slam Apple in new Windows 8 ad (video)

VentureBeat » Media — Thu, 23 May 2013 10:06:34 -0400

We all know Microsoft likes to challenge its competitors head on, especially Google. Now Microsoft is taking a swing at Apple in a new 30-second ad that uses Siri's voice to make fun of the iPad.

- VentureBeat » Media

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Will Twitter Force Brands to Get Brief?

Digiday — Thu, 23 May 2013 10:04:58 -0400

Twitter's rolling out ad-supported video clips, putting pressure on advertisers and agencies to push out shorter spots. READ MORE

- Digiday

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Amazon: victim or aggressor? Issue will frame Apple ebook trial

paidContent — Thu, 23 May 2013 09:52:47 -0400

Apple and the federal government are about to go to trial over an alleged conspiracy to fix ebook prices -- but recent court filings show that Amazon will play a large role in determining the outcome.

- paidContent

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Six book publishing lessons from Open Road Media's first three years

paidContent — Thu, 23 May 2013 08:15:23 -0400

When Open Road Media launched in 2009, the idea of an all-digital publisher was still fairly new. Nearly four years later, it's encountering more competition as publishers of all sizes hone their digital strategies. Here's what it's doing to try to stay ahead.

- paidContent

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IWNY: Creative Alive and Kicking in Era of Native Ads

ClickZ News — Thu, 23 May 2013 08:00:00 -0400

With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York.

- ClickZ News

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LION President: 'Indie' Readership, Revenues 'Reaching New Heights'

Street Fight — Thu, 23 May 2013 05:55:09 -0400

"There's no 'proven model' other than the precept that local news works when it is just that," said LION president Dylan Smith. "Every community is different; attempting to cover every town and city by ticking a few boxes in a top-down plan is foolhardy at best, and insulting to local readers at worst -- as well as being a great way to lose millions of dollars."

Case Study: Promoting Loyalty With Outrageous Rewards

Street Fight — Thu, 23 May 2013 05:40:12 -0400

At Vino Vidi Vici, an Italian restaurant in Massena, N.Y., owner Crista Makdouli wanted to offer something extra to help her program stand out. 'For 50 [purchases] you can get your name engraved on one of our tables, so you'll have your own table,' said Makdouli. 'For a million [purchases], we will deliver a free Ferrari with a large pizza.'

Digital Marketing News

NAI: Let People Opt Out of PII Tracking | Forrester: Treat Mobiles, Tabs Differently� Oops, Nevermind | Penguin Update Released into Wild

Penguin 2.0 Losers: Porn Sites, Game Sites, & Big Brands Like Dish.com & The Salvation Army

'My Photos' � Google Now Lets Find Your Google+ Photos Within Search

Report: Brands Can Save Big by Centralizing Local Marketing

Related content:

Machinima Reaches Record Download Levels With New Xbox 360 App

Yahoo Testing New Search Results Page

Don't miss out on learning from the pros. Attend an SMX Advanced workshop!

Why scoops and objectivity matter less and less � because context is everything

ComScore: Over 13 Billion Video Ads Viewed in April

ComScore: Over 13 Billion Video Ads Viewed in April

Shazam updates its iPad app with auto-tagging and integration with Spotify & Rdio

Twitter unveils new multi-screen deals with 'Twitter Amplify'

Social Media a Meh for E-Commerce Traffic

Microsoft uses Siri to slam Apple in new Windows 8 ad (video)

Will Twitter Force Brands to Get Brief?

Amazon: victim or aggressor? Issue will frame Apple ebook trial

Six book publishing lessons from Open Road Media's first three years

IWNY: Creative Alive and Kicking in Era of Native Ads

LION President: 'Indie' Readership, Revenues 'Reaching New Heights'

Related content:

Case Study: Promoting Loyalty With Outrageous Rewards

Related content: