Brand Marketing News

Twitter Users Say Only 36% of Tweets Worth Reading

Marketing Charts, Stats, Facts & Trends — Sat, 04 Feb 2012 20:30:33 +0000

Twitter users rated only 36% of the tweets they received as worth reading, while they expressed ambivalence about 39% and said 25% were not worth reading, according to [pdf] research released in January 2012 by Carnegie Mellon University (CMU), which looked at data gleaned from December 2010 to January 2011. 'Question to followers' tweets were [...]

- Marketing Charts, Stats, Facts & Trends

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Mobile Barcode Scanning Tripled in 2011

Marketing Charts, Stats, Facts & Trends — Sat, 04 Feb 2012 19:30:33 +0000

2011 saw a 300% growth in barcode scanning compared to 2010, and a 1000% increase over 2009, according to [download page] a report released in February 2012 by Scanbuy. In fact, Q4 2011 alone saw more scans than 2009 and 2010 combined. Mid-November through December proved a significant period of new user activation, serving as [...]

- Marketing Charts, Stats, Facts & Trends

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Online Merchants Grow Q4 2011 Visits, Revenues Y-O-Y

Marketing Charts, Stats, Facts & Trends — Sat, 04 Feb 2012 18:30:33 +0000

The online merchants who comprise the MarketLive Performance Index made significant year-over-year gains in areas such as visitors and revenues during Q4 2011, according to [download page] a February 2012 report from MarketLive. Results from 'The MarketLive Performance Index Vol. 17? indicate revenue among year-over-year sites rose 20.3% compared to Q4 2010, while visits increased [...]

- Marketing Charts, Stats, Facts & Trends

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Average Valentine's Day Spending Expected to Set New Peak

Marketing Charts, Stats, Facts & Trends — Sat, 04 Feb 2012 17:30:33 +0000

The average US consumer celebrating Valentine's Day this year will shell out $126.03 on traditional merchandise, up 8.5% from last year's $116.21, and marking the highest average in the NRF Valentine's Day Consumer Intentions and Actions Survey's 10-year history, according to the February 2012 survey, conducted by BIGinsight. Total spending for the day is expected [...]

- Marketing Charts, Stats, Facts & Trends

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'Billboard' Covers the Music and Musicians of Super Bowl XLVI

Adweek : Advertising & Branding — Sat, 04 Feb 2012 17:30:07 +0000

As always, music will be a big part of Super Bowl XLVI. Madonna is doing the halftime show, of course, and musicians will appear in a number of ads—from Elton John and Melanie Amaro for Pepsi, to Mötley Crüe for Kia, to the Pussycat Dolls for Go Daddy. Our sister magazine Billboard is keeping tabs on the night's music, so check out their collection of stories: Super Bowl XLVI: The Music Behind the Big Game.

- Adweek : Advertising & Branding

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HP to Name New Agency for Computing Unit in March

Adweek : Advertising & Branding — Fri, 03 Feb 2012 19:02:47 +0000

Hewlett-Packard expects to make an agency selection for its worldwide personal computing unit by the end of March, as outside consultants Pile and Co. now reach out to agencies.

The company said roster shops Twofifteen McCann and BBDO have been invited to participate in the review. The computer giant is not disclosing which other agencies are being asked to participate in the search process.

Global ad spending could not be determined. However, HP’s computing division in the U.S. spent $127.4 million in 2011 measured media through September of last year, according to the latest data available from Nielsen. (That amount doesn't include Internet or business-to-business advertising.) In full-year 2010, the unit spent $132.4 million.

In November, HP parted ways with long-time agency Goodby Silverstein & Partners, which resigned the business. Twofifteen McCann has been handling the account since then. BBDO works on HP’s corporate marketing and printing and imaging assignment.

The current review is for the worldwide strategy for the PC unit; HP will continue to work with local agencies for in-market execution. Eric Keshin, the HP senior vp of marketing and strategy who joined HP last March after three decades at McCann Erickson, is overseeing the review.

During GS&P’s 16-year working relationship with HP, the company created iconic campaigns like “The Computer Is Personal Again.”

- Adweek : Advertising & Branding

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Ad of the Day: JCPenney

Adweek : Advertising & Branding — Fri, 03 Feb 2012 16:38:20 +0000

JCPenney wants to keep it simple.

The retail giant is out with a string of ads from one of its new agencies, Peterson Milla Hooks, espousing its promise to offer "fair and square" prices (a pun on its new logo) without complicated sales gimmicks. Visually speaking, the spots feel a lot like PMH's work for its last mega-retail client, Target—bright, engaging, playful. But the JCPenney spots clearly home in on the brand's new strategic positioning, illustrating its argument through accessible, mildly humorous scenes.

One new commercial shows a lighthearted, sunny backyard scene. A young girl holds up a hula hoop as a dog in a birthday hat leaps back and forth through it—more or less the only action in the entire 30-second commercial. "No more jumping through hoops," explains the copy. "No coupon clipping. No door busting. Just great prices from the start." Other ads feature a rapid-fire auctioneer soliciting underbids, to make the case for "no more pricing games," and an older sister tricking her younger brother into a bout of dizziness that lays him out flat, for "no more making your head spin."

The spots are sharply detailed and fun to watch, with clear takeaways. They have the added benefit of shedding some light, in retrospect, on Mother's somewhat more abstruse, defiant scream-fest teaser ad (since removed from YouTube) for the brand's big new rollout. Another spot in the new PMH campaign, meanwhile, appears to run a little contrary to the rest of the messaging, complicating things by inviting consumers to come in on the first and third Friday of every month for the "best prices." (Nooooooo!)

The "Fair and Square" spots were all directed by Rocky Morton. The lone ad from a different director, a February-themed piece by Gaysorn Thavat, ends up being the most charming. A montage of amusing winter scenes set to Billie Holiday's "I've Got My Love to Keep Me Warm," it's also the least sales-driven.

CREDITS
Client: JCPenney
Agency: Peterson Milla Hooks, Minneapolis

"Fair and Square" spots
Director: Rocky Morton
Production Company: MJZ
Producer: Donald Taylor
Director of Photography: Sal Totino
Production Designer: Julian Laverdiere
Wardrobe Stylist: Marie Sylvie Deveau
Editor ("Pin the Tail"): Brett Astor, Channel Z
Editor ("Auctioneer," "Hoops"): Jim Stanger, Channel Z
Telecine: Pixel Farm
Colorist: Oscar Oboza
Post: Pixel Farm
Lead Artist: Kurt Angell
Original Music: Brahmstedt White Noise, Minneapolis

"February"
Director: Gaysorn Thavat
Production Company: Grand Large
Producer: Mark Allen
Director of Photography: Tobias Schliessler
Production Designer: Kristen Vallow
Wardrobe Stylist: Jen Rade
Editor: Brett Astor, Channel Z
Telecine: Pixel Farm
Colorist: Oscar Oboza
Post: Pixel Farm
Lead Artist: Tom Jacobsen
Music: Billie Holiday's 1937 recording of Irving Berlin's "I've Got My Love to Keep Me Warm"

- Adweek : Advertising & Branding

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Trailer Mash 02-03-12

Adweek : Advertising & Branding — Fri, 03 Feb 2012 16:08:09 +0000

Imagine all the trailers for this week's opening movies condensed into a minute-long sequence. Look up. There it is. And now look down. Why, there's rumination on the content of Hollywood's finest produce of the week adduced exclusively from promotional materials and trailers.

Imagine what would happen if a group of regular kids developed superpowers, just like in the funnies? And imagine how they would record that discovery on their own personal video recorders in a chronicle of events? Imagine the moral dilemmas—what happens when real people lose their grip on their superpowers? When the outside world finds out about them? Imagine the previous few sentences had been written in 2002. That would have been an awesome movie. Chronicle comes out this week, some considerable time after the TV shows Heroes and Misfits, and the movies Kick Ass, Defendor, Super 8 and The Blair Witch Project. Nevertheless, this trailer still has a boneheaded, maybe-worth-a-look charm to it. As does the Lego version.

The Chemical Brothers' Don't Think, "un film de Adam Smith," does not seem to be terribly different from what you might imagine a state-of-the-art feature-length music video from the guys who made the music for the Matrix movies might look like. Or how one feels after bad seafood. Repetitive thudding noises, random images of Japanese kids pulling odd faces as multicolored lights strobe across their faces, giant toy robots, lasers, clowns ... What else? Oh yeah, some trees at night, lots of neon and a rising sense of nausea. In either case, best to take as many drugs as you can get your hands on.

The Woman in Black is an English horror novel very much in the classic MR James tradition (and with an overt nod to Wilkie Collins), though it was actually written and published in the early 1980s. The book became a memorable BBC TV adaptation and then a theater production that has delighted the London stage since 1989, the longevity chiefly due to a couple of stunt effects. Hammer, the vintage British horror movie producers recently back from the dead with Let Me In and the overlooked but rather brilliant Wake Wood, now takes the story to the big screen. The trailer, heavily featuring star Daniel Radcliffe (Twitter has already dubbed the film Scary Harry Potter 9), promises all the necessary ghostly beats of a glamorously dilapidated house, scary toys and a children's voiceover, until it crescendos nicely with an understated shocker at the end. Boo.

You've seen that Gregory Brothers video "Can't Hug Every Cat"? The one with the girl making the video for eHarmony who can't talk about cats without crying. Here, allow me. Big Miracle is the exact same thing, only the girl is Drew Barrymore and instead of cats you have whales. It also stars Kristen Bell, who recently demonstrated not dissimilar reactions when confronted with a sloth. Ahoy captain, splice the Kleenex. And for those who care a damn, since the whales are called Fred, Wilma and Bam Bam, what the hell happened to Pebbles? And Barney and Wilma, Bam Bam's parents, for that matter? Did the other whales eat them?

If you ever fancied cashing in and moving to CT to fix up a hotel, the trailer for The Innkeepers may be the perfect antidote. Knowingly trading on a couple of obvious horror tropes (as the voiceover breathes, "You mustn't go down into the basement," the heroine tiptoes down into the basement), it nevertheless does a clever and rare thing. While showing off the cute indie-looking cast and credible reasons why the story is being told, it doesn't quite give the game away, and it actually whets your appetite for more. In part, this is because it looks like an extended version of that party scene in The Shining, and in part it's because of the sound. As the brilliant Spanish movie El Orfanato showed, once you set up the idea of equipment designed to record ghosts, you can mess crazily with the audiences ears, even in a trailer. And, you know, Kelly McGillis.

W.E. went out briefly on an award-baiting release in December, at which time ... no one and nothing will give this film a break, not even its own trailer. As Wallis Simpson, a radiant Andrea Riseborough is here surrounded by decorative interiors, decorative men and endlessly perambulating cameras, oiled castors seemingly welded to their undersides. Yet for all this glamour and motion, it does rather plod along. This may have to do with the super-expository dialogue, which seems to require every cast member to state exactly what is going on at any given point. If Winston Churchill popped up in the film and said, "I'm going to drink a large Scotch and then write a rousing speech in my bath," you would not be surprised.

If you happened to visit a cinema to watch Kevin Smith: Live From Behind, then you will have witnessed a moment of some historical importance in the development of interactive media—and, no doubt, a bunch of marijuana and Bruce Willis jokes, some thoughts on the rehabilitation of Jason Mewes, and possibly some consideration of promise unfulfilled. Either way it is intriguing that the event was promoted as a sort of cartoon. C'mon Kevin. Make a great movie. You've got one in you.

There's a fine tradition of entertainments about making the beneficiaries of wills do things they don't really want to do in order to reap the rewards—The Heart She Hollers being a recent, extremely enjoyable and utterly deranged one. Dysfunctional Friends is seemingly a more traditional affair. A group of old friends whose lives have taken different paths are forced to live together and review their relationships in order to benefit from a fortune left them by the one pal who made his money using the contemporary method of "investing in social networks." Seems to have a lot of sex jokes but maybe some hugs, too. And George Clooney's new arm love, Stacey Keibler, is in the mix, which certainly lends the trailer that curiosity factor.

Doc of the week Windfall shows what happens when big corporate money finds a reason to move into a small town, buys the approval of half the population, sets them against the rest, and reaps the rewards, caring nothing for the carnage left behind. In this case, the town is Meredith in the Catskills, and the big corporate money is in green technology. A group of people fully prepared to do their bit to help wean America off oil dependency, and, er, to earn a little cash, find themselves the stooges of wind-farm manufacturers. "It's not green energy," says one resident, "it's greed." (He should have said, "it's greenbacks," that would have been funnier, but you get the idea.) Evidently beautifully shot and seemingly carefully told, this is as much about the process of carpetbagging as it is about the perils of having ranks of 600,000-pound windmills in your 'hood.

The other doc this week is an undeveloped world problem: Splinters is ostensibly about a surfing competition in Papua New Guinea. Back in the '80s, so a card tells us at the beginning, "a pilot left a surfboard in a remote seaside village in Papua New Guinea," and thus began a local passion for the sport. At this point, you're expecting a glamorous tale of a local surfer all set to take on the best of the world. But what the trailer actually teases is a grim tail of a deeply frustrated group of young men desperate to exit their tiny corner of the world. "I want to surf like the white man," says one, and for all the thrills and sheer joy taken in the sport, to some that board is a ticket off the island, and no price is too high to get it.

As they came to power, the spoiled toffs recently elected to run the United Kingdom added to their catalog of crimes the destruction of the U.K. Film Council. Having had their error pointed out to them by the entire international film industry, they backpedaled like crazy and with untypical wisdom appointed Labour Peer and former Arts Minister Chris Smith to oversee a review of British Film Policy. Just before its publication, David Cameron talked some ill-considered rot about wanting to use lottery cash to support commercial films (presumably in preference to the anti-commercial films British film makers strive so hard to make). The grand and lovely Smith then calmed the waters by distancing himself from Tory philistinism with the line, "We are not trying to dictate an artistic vision here," as well as 56 recommendations largely approved by film people, who, for once, know what they're talking about. Phew. Which is all by way of saying that without the U.K. Film Council, you would never have the trailer for Kill List, about the most thrilling and mind-boggling trailer for a British film since Shane Meadows's Dead Man's Shoes. One can only hope it's half as good. A baby-faced guy patrols neglected corners of the U.K. to kill people. You have lots of serious gargoyle faces, innocent kids, some very clever camerawork, a handful of quotes from overwhelmed critics, and then at the end a shift of gear into something far more mysterious and compelling. Absolutely one of those movies you want to know nothing about until you sit down and watch it at the cinema, at least according to this trailer.

(Trailer Mash edit by Max Blecker.)

- Adweek : Advertising & Branding

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Get Your Employees Engaged

Harvard Business Publishing — Fri, 03 Feb 2012 15:51:00 +0000

Doug Conant, former president and CEO of the Campbell Soup Company, explains how to improve staff morale.

- Harvard Business Publishing

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Is 'Command and Collaborate' the New Leadership Model?

Harvard Business Publishing — Fri, 03 Feb 2012 15:02:00 +0000

The theme at Davos this year was "The Great Transformation: Shaping New Models." One of the models up for discussion was leadership. Panels with titles like "Leading Under Pressure" and "New Leadership Models from China" abounded. While speaking at a private dinner hosted by PwC on the topic of leadership and values in a volatile world, the questions put to me were, "What leadership traits will be paramount in the future?" and "What are the new expectations the public has for business leaders?"

On reflection, it struck me that the conversation this year was very different than in years past. We were no longer talking about reinventing leadership but about adding new elements to the old model. An additive operation in the algebra of change, as my colleague Stuart Albert would put it, not a subtractive or transformative process.

On the opening morning at Davos, I attended a session entitled, "The New Context for Leadership." Up for discussion were purpose-driven leadership, collaborating across organizational boundaries, and inspiring the younger generation. Peter Grauer, the Chairman of Bloomberg, talked about the results of a study to identify what leadership competencies were most valued in his company. The top performers had contradictory attributes, what he called the "and" factor: They had future vision but were tactically strong; they provided strong guidance but were open to challenge; they relied on extensive networks but were also capable of moving fast (i.e., unilaterally); they were hands-on but also empowering.

A similar idea was advanced at the Women Leader's dinner on Friday night. Michelle Bachelet, the former Chilean president, said that in changing times the best leaders are those who can be generals one day and consensus-builders the next. Josette Sheeran, U.N. World Food Program Executive Director, agreed, stating that today's leadership still needs to be hierarchical but also needs to be flexible.

Since the 2008 economic crisis, two very different "rhetorics" about leadership have coexisted. One, the traditional rhetoric, says that our perpetually shifting environment calls for leadership that is more decisive and crisis-oriented than the slow and consensual style that we might prefer in more munificent times. The second, more "politically correct" rhetoric says that the old, command and control model is responsible for many of the problems of the recent years and that only with a more collaborative and inclusive leadership will we get the flexibility, innovation, and new thinking that we need to prosper in a fast-changing and hyper-connected world.

Now it seems that we have settled on a solution — not "either/or," but "yes/and." Like Janus, the Greek god depicted as a man with two heads, each facing in opposite directions, our new leader can and must have it both ways: command and collaborate.

There is obvious practical benefit to this kind ambidexterity. But does it exist, and does it inspire? Or is it just a theoretical model? The people who come to mind when I ask my students about a leader they admire fit the "command rhetoric" (e.g., Steve Jobs) or the "collaborate rhetoric" (e.g., Gandhi), but not both. Never in 23 years of teaching MBA and executive courses have I heard someone cited because of his or her capacity to "code-switch" their leadership style. In fact, when we see leaders who do this effectively, we question their authenticity.

But my questions are not rhetorical, for these are clearly complex and volatile times. Are we looking for leaders who can supplement the traditional tool kit, or do we want leaders who will transform it?

- Harvard Business Publishing

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Komen, caught up in the culture wars, nurses damaged brand

Latest articles from Medical Marketing and Media News — Fri, 03 Feb 2012 14:23:22 +0000

Cowed by a fierce and lighting-quick backlash fueled by angry Tweets and Facebook posts, The Susan G. Komen for the Cure Foundation is backpedaling, but is it too late to reverse the reputation damage?

- Latest articles from Medical Marketing and Media News

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The Five Proofs of Facebook's IPO

Harvard Business Publishing — Fri, 03 Feb 2012 14:17:00 +0000

The record-breaking Facebook IPO proves a number of things. But one thing it won't prove is that investors who buy now will get wealthy.

Facebook's success confirms these ideas:

The value of networks. Networks become more valuable as the number of users increases. As the largest undifferentiated network that anyone can join, Facebook's value comes from the fact that anyone can join. As numbers climbed into the millions and now close to a billion users, Facebook becomes mandatory, not optional, for those who wish to reach their friends or their potential customers.

The power of platforms. Launching "Platform" in 2007 enabled developers to build apps for the Facebook website. And of course Facebook itself is simply a way for others to create content and share it however they wish — with strangers or with intimates.

The importance of partners. Attracting Zynga and other social game developers who could sell virtual goods arguably helps Facebook with another way to make money besides advertising revenue.

The huge human hunger for connections. Facebook offers intimacy and a feeling of belonging in an increasingly impersonal world. It helps like-minded people sort through the crowd and communicate with peers, with sometimes revolutionary effects.

Now back to the IPO. The gargantuan valuation of $100 billion proves another truth:

The triumph of hope over experience. Facebook could indeed exceed expectations — anything is possible in this world of constant surprises — but history offers a different perspective. To be the next Apple on a sustainable basis will require another wave or two of major innovation. Simply mining the current platform and data won't be enough.

Before Facebook was born, in the distant past of a dozen-plus years ago, there was a dotcom bubble accompanied by proclamations that the Internet changed the laws of business, that business cycles were over, and that cyberspace knew no limits. Valuations soared, until the crash dashed hopes and lost billions. Now social networks are supposed to be different and change the rules. Facebook is certainly a force for enormous change in many social institutions, as Mark Zuckerberg says. He will be a mega-billionaire after the IPO. But that doesn't mean that ordinary investors can bet their financial futures on friending Facebook.

- Harvard Business Publishing

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Your Marketing Can Keep Pace with Facebook and Google

Harvard Business Publishing — Fri, 03 Feb 2012 13:45:00 +0000

The reality of web marketing is that almost all of it happens on platforms that are owned by others. Platform owners, such as Facebook or Google, have provided environments where some things are easy to do, some things are much harder to do, and some things simply can't be done. Even tougher for marketers is that these systems are constantly changing as the platforms evolve and grow. The best way to keep attention and stay up to date is to appeal to the philosophy of each platform's users.

In the last few years, Facebook has gone through major growth — from businesses using Groups and Profiles to Pages, which are still changing on their own. This evolution was met by a lot of complaining and foot-dragging by the marketers who were responsible for converting their Group to a Page, or similar issues on other sites. Google+ even launched without support for business features and a rule that any business on the website would be taken off until business features were actually launched.

While there is no escaping the changing systems for these platforms, there are ways that you can be better prepared. Marketers who ask themselves the following questions will rarely get caught off guard because their marketing actually speaks to their audience and doesn't hinge on a specific feature or method of outreach.

Why did the platform come about?
Each marketing platform, whether digital or not, came together with an original purpose or goal: sharing content, keeping in touch, spreading news, and so on. Facebook started so that people could share things they like and keep in touch. While Facebook changes its functionality from time to time, they have stayed true to their core philosophy and tried to make it easier and safer for their users to do more. Other platforms are the same way. Start your plans by looking at how and why the platform began to exist. For example, Google started the AdWords platform, in part, because they could serve ads similar to the keywords users searched.

Google often updates the Terms of Service for their AdWords product. Instead of getting bitten every time this happens, look at Google's goals for the AdWords product and make sure that your ads match where Google is trying to go by writing relevant, useful advertisements. Google even gives incentives to people who write strong, successful ads with lower prices and better placements since that benefits them on every angle. It's also critical to Google that people trust AdWords ads and find them useful, or Google risks losing their main profit center.

What is the killer feature for the platform's audience?
Instead of planting your ads on the edges of what's acceptable or re-using the same strategy on many sites, optimize your work for long-term success by working with customer interest. Create a buyer persona for the people who use each platform, and then use that to develop your strategy. When you've figured out exactly what the perfect item is for that audience, you can create something that has a chance at being really successful.

Zynga, a game company that makes social games primarily for Facebook, has appealed to their customers through the culture of sharing. Their games incorporate the sharing atmosphere very well by encouraging users to share their progress and favorite games with their friends as they play. By aligning their product's marketing with Facebook's culture of sharing, Zynga gets their top users to do their marketing for them, and is unlikely to be disrupted by any platform changes that Facebook makes.

Where else is your audience active online?
As you develop a strategy and methodology for each platform that you are on, continue to research and track what other sites or systems your customers are using. These are all additional opportunities to capture the attention of your audience. If you're not sure what those other platforms are, conduct a survey or ask a few of your current customers where else they're active online. This is valuable intelligence about where to spread your marketing content. Creating customer interaction on multiple platforms will allow you to build a deeper and stronger relationship with your audience. Just be sure that instead of just copying the same strategy and hoping it works somewhere else, you use what you've learned to create something new.

- Harvard Business Publishing

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MRM names Wayand global business leader for Intel account

BtoB Magazine - News Feeds — Fri, 03 Feb 2012 12:01:47 +0000

San Francisco?MRM San Francisco has named Jim Wayand global business leader for its Intel business. He succeeds Marylee George, named senior VP-account director at MRM. Wayand was previously global digital marketing manager at Microsoft Corp. READ MORE

- BtoB Magazine - News Feeds

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HP looking for creative agency for PC division

BtoB Magazine - News Feeds — Fri, 03 Feb 2012 12:01:44 +0000

Palo Alto, Calif.�Hewlett-Packard Co. is searching for a creative agency to handle its personal systems group, according to Advertising Age, a sibling publication of BtoB. READ MORE
- BtoB Magazine - News Feeds
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TechTarget adds service, opens subsidiary in Australia

BtoB Magazine - News Feeds — Fri, 03 Feb 2012 11:46:45 +0000
Newton, Mass.?TechTarget has added a new service, Nurture & Notify, to its Activity Intelligence platform. Nurture & Notify is designed to help tech marketers identify highly active prospects, detect emerging projects and retarget buying teams. READ MORE
- BtoB Magazine - News Feeds
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Study: Online ads dominated by search, banners and video

BtoB Magazine - News Feeds — Fri, 03 Feb 2012 11:46:43 +0000
New York�The bulk of U.S. online ad spending will go to a select few formats, with about 80% of the total allocated to search, banners and video advertising, according to a new study from eMarketer. U.S. READ MORE
- BtoB Magazine - News Feeds
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Allergan scrubs some doc-payment data, spares med-ed grants

Latest articles from Medical Marketing and Media News — Fri, 03 Feb 2012 11:20:00 +0000
Allergan removed records from its website that had detailed payments made to doctors from the middle of 2010 through first-half 2011.

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- Latest articles from Medical Marketing and Media News
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Jobson Medical files for chapter 11 debt relief

Latest articles from Medical Marketing and Media News — Fri, 03 Feb 2012 10:48:08 +0000
Jobson Medical Information Holdings filed for chapter 11 bankruptcy in New York Thursday, the company said, part of an effort to amend and extend its credit and strengthen its balance sheet.

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- Latest articles from Medical Marketing and Media News
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Ask, And You Shall Receive

MediaPost | Research Brief — Fri, 03 Feb 2012 06:15:04 +0000
A new survey from Cint shows that 62% of those surveyed said they were more likely to purchase a brand's product if their opinion has been sought by brand in a study. The survey highlights the importance of customer insight, says the report, as over half of the 1,200 consumers polled felt more loyal to a brand if it takes the time to find out their opinion. READ MORE
- MediaPost | Research Brief
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