Small Business News

Social Startups: Nexgate Protects Social Media Messaging from Within and Without

Social Media Today - The world's best thinkers on social media — Wed, 19 Jun 2013 11:47:02 -0400

'The reality today is you need technology to automate enforcement of social media guidelines and policies,' said Nexgate co-founder and CEO Devin Redmond. 'Put guardrails on the roadside and let people go as long as the safeguards are in place.' READ MORE

- Social Media Today - The world's best thinkers on social media

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Small-Business Health-Care Exchanges May Be Delayed

Entrepreneur — Wed, 19 Jun 2013 11:38:00 -0400

The health-insurance exchanges due out in October may not be ready on schedule, according to Congress's watchdog. READ MORE

- Entrepreneur

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Don't Force Businesses to Pay Interns (Opinion)

Entrepreneur — Wed, 19 Jun 2013 11:30:00 -0400

CNBC's Carol Roth argues that forcing businesses to pay interns ignores both the costs incurred by the host business and the value interns receive. READ MORE

- Entrepreneur

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Former Blackboard CEO raises $12.75M for SocialRadar to force serendipity

VentureBeat » Social — Wed, 19 Jun 2013 11:00:51 -0400

SocialRadar has raised $12.75 million for its app that combines location-based mobile technology and social media information to make you aware of the people around you -- like Highlight.

- VentureBeat » Social

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Want More Creative and Productive Employees? Let Them Goof Off

Entrepreneur — Wed, 19 Jun 2013 10:30:00 -0400

Corporate creativity guru Erik Wahl offers three unconventional tactics to boost employee engagement. READ MORE

- Entrepreneur

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How to Use Google Analytics to Tell Where Your Website Traffic Comes From

Small Business Trends — Wed, 19 Jun 2013 10:00:57 -0400

The Google Analytics Dashboard can be scary and confusing. I am going to break down how to use Google Analytics to tell where your traffic is coming from, and how to isolate one source from another to understand whether traffic from certain sources is growing.

How to Use Google Analytics

How to Get to Your Traffic Report

When you log into Google Analytics, you see something like this. Click 'Traffic Sources' near the bottom on the left:

That will expand Read More

The post How to Use Google Analytics to Tell Where Your Website Traffic Comes From appeared first on Small Business Trends.

- Small Business Trends

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COPPA: 10 rules every business should know before July 1

VentureBeat » Social — Wed, 19 Jun 2013 10:00:22 -0400

Guest Post What follows are 10 questions that every developer should ask herself over the next couple weeks in order to conduct an internal COPPA audit and ensure compliance.

- VentureBeat » Social

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How to Ask Your Partner for a Prenup

Entrepreneur — Wed, 19 Jun 2013 10:00:00 -0400

Starting a new marriage is exciting, but bringing up the subject of protecting your business can be awkward. Here are five tips to start the conversation. READ MORE

- Entrepreneur

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Zuckerberg Tours Samsung: Is a Facebook Phone Coming?

Social Media — Wed, 19 Jun 2013 08:52:21 -0400

News of Mark Zuckerberg's trip to South Korea is resulting in widespread speculation that Facebook is working with Samsung, the world's largest smartphone-maker, to build a phone specifically tailored for the social network.

Facebook launched in April Home, a software tool geared to make the site's features easier to use and more integrated on mobile, and Samsung was one of the first companies to integrate that feature on devices such as the Galaxy S4. Reports from South Korean news outlets suggest that Zuckerberg's real objective is to ask Samsung to craft a more Facebook-friendly device. That move could in part be precipitated by disappointing sales of the HTC First, the Android-powered Facebook phone made by the Taiwanese company HTC (AT&T has since dropped the unit because of poor sales). But this mix, as well as Samsung's close ties to Google, could make a future partnership with Facebook a murky proposition. Read more...

More about Facebook, Android, Samsung, Lg, and South Korea READ MORE

- Social Media

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Facebook Best Practices: 4 Ways to Spice Up the User Experience

Social Media Today - The world's best thinkers on social media — Wed, 19 Jun 2013 08:00:33 -0400

Just in the past few months, Facebook rolled out some new updates that you may not know about, and you can use them to add more spice and some character to your business Facebook page. Here are a few of the common features that I like to take advantage of. READ MORE

- Social Media Today - The world's best thinkers on social media

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Instagram's Video Rumors and Other News You Need to Know

Social Media — Wed, 19 Jun 2013 07:57:20 -0400

Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world.

Today, we're looking at three particularly interesting stories. A report in the Washington Post indicates Google wants the U.S. government to lift gag orders on its highly secretive Foreign Intelligence Surveillance, or FISA, requestsInstagram could be poised to jump into video. And it appears Apple is testing LinkedIn for closer integration with iOS 7.

Check out the video above for more on these stories.

Image courtesy of Instagram Read more...

More about Google, Linkedin, Apple, Features, and First To Know Series READ MORE

- Social Media

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5 Ways Social Media Can Make Your Trade Show A Success

Small Business Trends — Wed, 19 Jun 2013 07:00:42 -0400

Social media is becoming a popular way for customers and businesses to interact. If you’re not using social media to its full potential, you’re missing out on a world of promotional possibilities.

Incorporate social media into your next trade show and you’ll find that it can boost trade show success in many ways.

5 Ways Social Media Can Lead To Trade Show Success

Social Media is Easily Integrated into Your Contests

Social Annoucement Photo via Shutterstock

Giveaways are standard at Read More

The post 5 Ways Social Media Can Make Your Trade Show A Success appeared first on Small Business Trends.

- Small Business Trends

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Proof That Podcasting Will Benefit Your Business

Social Media Examiner — Wed, 19 Jun 2013 05:00:58 -0400

Pat Flynn of The Smart Passive Income Blog has parlayed his everyday-guy persona into a six-figure income supported heavily by podcasting. 'I've been able to make a much deeper connection with my audience,' Flynn said. 'When I go to conferences, the first thing people who meet me say is, 'I love listening to your podcast.'' [...] READ MORE

- Social Media Examiner

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Join Us for a Google Hangout With Tom Byun of Yahoo!

Small Business Trends — Wed, 19 Jun 2013 04:00:51 -0400

We invite you to join us for a live Google Hangout with Vice President of Yahoo! Small Business, Tom Byun, as we discuss:

How to run a small business with modern tools: Email marketing, directory listings, reputation management on review sites and more.
Recession hangover tips: How to attract potential customers and engage current customers.
Social media and small businesses: Reaching niche audiences on mobile and connected devices.
New advertising methods that work for small businesses.

And the best part Read More

The post Join Us for a Google Hangout With Tom Byun of Yahoo! appeared first on Small Business Trends.

- Small Business Trends

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Influence Marketing for B2B and Advisory

Social Media Today - The world's best thinkers on social media — Wed, 19 Jun 2013 03:00:44 -0400

We define Influence Marketing as the act of engaging with current and potential leaders in your industry in order to gain ranks as a leader yourself, to increase meaningful activity on social media platforms, and to build your digital community of brand advocates. READ MORE

- Social Media Today - The world's best thinkers on social media

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SEO and the Inner Workings of Google Autocomplete

Social Media Today - The world's best thinkers on social media — Wed, 19 Jun 2013 03:00:38 -0400

Google autocomplete is that function where you begin typing a search term and Google fills out the rest, or gives you a list of phrases that you may be searching for. The autocomplete function can return search terms that are sometimes poignant, sometimes poetic, sometimes hilarious, and -- hopefully -- useful. READ MORE

- Social Media Today - The world's best thinkers on social media

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Is Your Private Information Safe on Social Media?

Social Media — Wed, 19 Jun 2013 01:32:16 -0400

More than 12 million Americans were victims of identity fraud in the past year, according to a recent study. Twelve million. I was one of them. Against my better judgment, I curiously clicked on a questionable direct message from a friend, and like that, my Twitter account was phished. Luckily, I changed my passwords and implemented damage control before things got out of hand.

What I learned from that experience, and the growing cybersecurity problems gobbling up news headlines, is whether you're a multinational company or a middle school teacher, we all need to do a better job of protecting our private information. And often, social media is the tool used to compromise our data. Read more...

More about Twitter, Social Media, Password Management, Phishing Scam, and Infographic READ MORE

- Social Media

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How to Use Cloud Apps to Streamline Your Marketing Campaign

Small Business Trends — Tue, 18 Jun 2013 18:00:26 -0400

Running a successful marketing campaign is contingent upon several factors. This includes realistic goal setting, organization, communication, execution, and keeping track of metrics. In the past, there were limited tools and resources to aid in a marketing campaign. These tools were primitive and many lacked efficiency. Fortunately, cloud apps have changed the marketing landscape and are ideal for business owners looking to streamline their marketing campaigns and their progress.

Let's discuss the benefits of cloud apps and some of the Read More

The post How to Use Cloud Apps to Streamline Your Marketing Campaign appeared first on Small Business Trends.

- Small Business Trends

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Facebook now has 1M active advertisers

VentureBeat » Social — Tue, 18 Jun 2013 17:04:34 -0400

Facebook announced today that the company now has one million active advertisers -- companies or organizations that have advertised on the social network at least once in the last 28 days.

- VentureBeat » Social

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Small Business Survey: Technology a Challenge and Opportunity, Steve Jobs Recognized as Idol

Brian Solis — Tue, 18 Jun 2013 15:32:21 -0400

Did you know that the 23 million small businesses in America account for 54% of all U.S. sales? Did you know that small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s? While big business has eliminated four million jobs since 1990, small businesses added eight million. Why [...] READ MORE

- Brian Solis

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